Ghana Beverages Consumption Trends and Forecasts Tracker, Q4 2023
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Ghana Beverages Market Report Overview
The Ghana beverages market size was valued at 851.5 million liters (ML) in Q4 2023. The Ghana beverages market research report has recorded essential data on key products, their categories, and their consumption volume in the country for Q4 2023. Furthermore, the report precisely lists new product launches and highlights the latest beverage industry performance and developments every quarter.
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Time Period | Q4 2023 |
Consumption Volume (Q4 2023) | 851.5 Million Liters (ML) |
Key Segments | · Soft Drinks
· Hot Drinks · Dairy and Soy Drinks and Milk Alternatives · Alcoholic Drinks |
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Ghana Beverages Market Segmentation by Categories
The key categories in the Ghana beverages market are soft drinks, hot drinks, dairy and soy drinks and milk alternatives, and alcoholic drinks. In Q4 2023, soft drinks was the leading category.
Soft drinks: This category can be further segmented into packaged water, carbonates, juice, nectars, still drinks, sqaush/syrups, fruit powders, ice/RTD tea drinks, sports drinks, energy drinks, and bulk/HOD water. Among the segments, packaged water accounted for the highest volume in Q4 2023.
Hot drinks: This category can be further segmented into hot coffee, hot tea, and other hot drinks. Among the segments, hot tea accounted for the highest volume in Q4 2023.
Dairy and soy drinks and milk alternatives: This category can be further segmented into condensed milk, drinking yogurt, evaporated milk, fermented milk, flavored milk, grain, nut, rice, and seed milk, and alternative drinks, soymilk, and white milk. Among the segments, white milk accounted for the highest volume in Q4 2023.
Alcoholic drinks: This category can be further segmented into beer, flavored alcoholic beverages, fortified wine, brandy, gin & genever, liqueurs, rum, sparkling wine, and still wine, among others. Among the mentioned segments, beer accounted for the highest volume in Q4 2023.
Ghana Beverages Market Analysis by Categories, Q4 2023 (%)
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Segments Covered in the Report
Ghana Beverages Market Segments Outlook (Volume, Million Liters, Q4 2023)
- Soft Drinks
- Packaged Water
- Carbonates
- Juice
- Nectars
- Still Drinks
- Squash/Syrups
- Fruit Powders
- Iced/RTD Tea Drinks
- Sports Drinks
- Energy Drinks
- Bulk/HOD Water
- Hot Drinks
- Hot Coffee
- Hot Tea
- Other Hot Drinks
- Dairy and Soy Drinks and Milk Alternatives
- Condensed Milk
- Drinking Yogurt
- Evaporated Milk
- Fermented Milk
- Flavored Milk
- Grain, Nut, Rice and Seed Milk, and Alternative Drinks
- Soymilk
- White Milk
- Alcoholic Drinks
- Beer
- Cider
- Flavored Alcoholic Beverages
- Fortified Wine
- Brandy
- Gin & Genever
- Liqueurs
- Rum
- Sparkling Wine
- Still Wine
- Tequila & Mezcal
- Vodka
- Whiskey
Scope
The report provides:
- Top line consumption volumes for Q4-2023 vs Q4-2022, moving annual totals (MAT), full-year 2022 provisional data, and 2023 forecasts for all beverage categories.
- Carbonates consumption data for Q4-2023 vs Q4-2022, moving annual totals (MAT), the full year 2022 provisional data, and 2023 forecasts split by regular vs low calorie, and key flavor.
- An economic mood indicator with an at-a-glance assessment of industry confidence levels, private label performance vs brands, and price trends.
- Insightful analysis of the drivers behind the latest quarterly trends and assumptions for the full year 2023.
Reasons to Buy
- Gain an in-depth understanding of the most up-to-date trends in the Ghana beverage industry to support and enhance your strategic planning.
- Investigate the latest quarterly and emerging annual trends in Ghana to back your marketing initiatives.
- Analyze the latest beverage category 2023 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
Table of Contents
Frequently asked questions
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What was the Ghana beverages market consumption volume in Q4 2023?
The beverage market consumption volume in Ghana was valued at 851.5 million liters (ML) in Q4 2023.
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What are the key categories in the Ghana beverages market?
The key categories in the Ghana beverages market are soft drinks, hot drinks, dairy and soy drinks and milk alternatives, and alcoholic drinks.
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Which was the leading category in the Ghana beverages market in Q4 2023?
In Q4 2023, soft drinks was the leading category in the Ghana beverages market.
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What are the key sub-segments in the soft drinks category?
The key sub-segments in the Ghana soft drinks category are packaged water, flavored water, carbonates, juice, nectars, still drinks, energy drinks, and bulk/HOD water among others.
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