Ginger – Ingredient Insights
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Ginger is distinctive in its unique peppery, sweet flavor and spicy aroma. It is a common flavoring ingredient in Indian cooking and Southeast Asian cuisines and has become a characteristic flavor in classic American dishes. The main bioactive compound in ginger is gingerol, a substance that is responsible for much of the purported medicinal properties in ginger. It is associated with a range of therapeutic purposes, including the relief of various digestive issues and nausea, as well as aiding in the relief of pain and inflammation, supporting cardiovascular health, and potentially even lowering the risk of cancer.
The ginger ingredient insights report explores an ingredient that boasts wellness benefits and offers multisensory appeal.
What are the innovation opportunities for ginger across different product categories?
The innovation opportunities for ginger across different product categories are as follows:
Food
Ginger taps into several rising food trends, from attentiveness to health-promoting ingredients, to the desire for comfort, and the pursuit of authenticity.
Non-alcoholic drinks
The versatility of ginger lends itself to a range of appealing drink offerings. Its ability to complement a variety of flavors is broadening its utility well beyond functional drinks.
Alcoholic drinks
Interest in ginger is expanding beyond beer and ready-to-drink spirits. The craft cocktail movement is creating new opportunities to leverage ginger’s spicy kick.
Personal care
The medicinal properties of ginger are highly valued in personal care formulations. However, it is now playing a more prominent role as the primary active ingredient.
Household Care
Ginger currently plays a supporting and aroma-focused role in household care products. Still, its therapeutic connotations can be leveraged to promote home wellness.
Pet care
The health benefits of ginger can also apply to household pets when consumed in certain quantities and formats. Holistic pet wellness is a key area of potential for this ingredient.
Tobacco & e-cigarettes
The distinctive flavor and aroma of ginger are particularly suited to e-cigarette novelty seekers. It potentially offers a more mature alternative to the sweeter staples.
What are the consumer trends of incorporating ginger into product formulations?
The consumer trends of incorporating ginger into product formulations are as follows:
Wellbeing
As consumers embrace a more holistic approach to health, they recognize that well-being is more than just about diet and exercise. The wellness-oriented merits of the occasional indulgence are valued, making “mindful indulgences” the new goal for many brands.
Added Functionality
Consumers are paying more attention to the specific role that ingredients play in addressing health needs. At the same time, they recognize the merits of natural formulations. “Naturally functional” ingredients sit at a crucial intersection of these needs.
Novel & Experimental
Consumers are inherently curious, and in an era of immediate gratification, constantly seek new ways to indulge and have fun. Ingredients that offer multisensory enjoyment and a new take on the familiar are particularly appealing.
Fresh & Natural
Natural claims are among the most appealing as consumers prioritize health, safety, and sustainability. However, they are holding such claims up to a higher standard and expect brands to support natural positioning with sufficient and credible evidence.
Cross-Cultural Influence
The ease with which ideas and innovation can be shared across borders is shaping new consumer demands and expectations. Consumers are increasingly inspired by other cultures and seek to replicate their experiences through travel, food, and connection.
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Market Report Scope
Product Categories | Food, Non-alcoholic Drinks, Alcoholic Drinks, Personal Care, Household Care, Pet Care, and Tobacco & E-cigarettes |
Scope
- There is growing credibility in the notion that certain ingredients have health benefits beyond basic nutrition.
- The perceived merits of natural personal care formulations range from safety and comfort to ethicality and sustainability.
- Consumers are increasingly drawing food and drink inspiration from foreign cultures.
Reasons to Buy
- Identify the consumer trends that are most effectively addressed by an ingredient.
- Distinguish fad ingredients from those that offer long-term innovation potential.
- Understand how innovation opportunities for a particular ingredient vary across different product categories.
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Table of Contents
Frequently asked questions
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What are the innovation opportunities for ginger across different product categories?
The innovation opportunities for ginger across different product categories are food, non-alcoholic drinks, alcoholic drinks, personal care, household care, pet care, and tobacco & e-cigarettes.
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