Global Savory Snacks Report; Analysis of opportunities offered by high growth economies

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The Global Savory Snacks market in 2015 was valued at US$94.5 billion and is expected to post a value CAGR of 7.9% and per capita value CAGR of 7.1% during 2015–2020. Growth in the global market is expected to come mainly from the developing countries in the Asia-Pacific region followed by the East European regions, while countries in the Latin American region are expected to register marginal growth. Booming population in Asia-Pacific regions coupled with healthy economic outlook presents a significant opportunity for growth of Savory Snacks market. In developed markets (such as the US, the UK and France), novelty is crucial and consumers look for exotic and different flavors in Savory Snacks while in developing markets (such as Brazil, China and India) novel products as well as value deals remain high in demand. The Global Savory Snacks market is highly fragmented with the top 5 brands holding less than 16% of the combined market share. Lay’s, Doritos, Pringles, Cheats and Ruffles are the leading brands with the highest market share in 2015. Hypermarkets & Supermarkets is the leading retail channel for Savory Snacks across all regions followed by Convenience Stores. Flexible Packaging is the most commonly used packaging material in the Global Savory Snacks market accounting for majority of the market share.


Global Savory Snacks market is set to grow, driven by increasing urbanization levels and growing demand from developing countries.

Drivers for shift in consumption patterns: Increasing urbanization and emerging middle income group in the developing countries is driving the Savory Snacks industry growth.

In East Europe region, Russia is the largest market for Savory Snacks products in value terms, and is expected to grow at a CAGR of 10% during 2015-2020.

Global Savory Snacks market is highly fragmented with the top five brands holding less than 16% of the combined market share.

Ethnic/Traditional Snacks –Bourbon Petit is one of the leading brands of Ethnic/Traditional Snacks in the Asia-Pacific region, with over 20% value share in Japan.

Compared to other regions, private label brands have a strong presence in Western Europe and North America.

Hypermarkets & Supermarkets is the leading distribution channel in the global Savory Snacks market.

Flexible Packaging is the most commonly used containers in the Savory Snacks market.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market with Case Examples/Success Stories

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

PepsiCo Inc.
Kellogg Company
H.W. Lay & Co
Want Want Holdings Limited
Bourbon Corporation
AVI Limited
Kraft Foods
Chio Chips
General Mills
Amanoya Kabuki
Greendot Health Foods Ltd
All Good Snacks compan

Table of Contents

Executive Summary

Market Overview

• Current market scenario and future outlook

• Global Savory Snacks market overview –what are the growth drivers, latest developments and future inhibitors

• Regional Savory Snacks market overview –what are the growth drivers, latest developments and future inhibitors

• Key challenges in the global Savory Snacks market

Changes in Savory Snacks Food consumption patterns

• Shift in food consumption patterns in developing and emerging markets

• Shift in consumption of Savory Snacks, Bakery & Cereals, Dairy & Soy Food, Confectionery and Ice Cream, 2010 –2020 (global and regional analysis)

Identifying high potential countries

• Analysis of 50 countries on the basis of Market Assessment, Economic Development, Socio-demographic, Governance Indicators, and Technological infrastructure

Country Analysis

• Trend analysis for leading high potential countries

Case Examples/Success Stories

Competitive Landscape

• Overview of leading brands globally

• Overview of leading brands at a regional level with market share

Key Distribution Channels

• Market share of key distribution channels –global and regional level

Preferred Packaging Formats

• Analysis on usage of key packaging material, closure, outer, and type for all Savory Snacks categories


• Recommendations for manufacturers on key Savory Snacks categories –Processed Snacks, Potato Chips, Nuts & Seeds and Ethnic/Traditional Snacks on parameters including Formulation, Positioning, Packaging, Occasion, Consumer Targets, and Key Segments


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