Greece Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Greece Beer and Cider Market Report Overview
The Greece beer and cider market size was LCU2.15 billion in 2022 and the market is expected to register a CAGR of less than 2% during 2023-2028.
Greece Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The Greece beer and cider market research report provides detailed data analysis of the beer and cider sector as well as an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Market Size (2022) | LCU2.15 billion |
CAGR (2023-2028) | <2% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· On-premise |
Key Packaging Materials | · Metal
· Glass |
Key Packaging Types | · Can
· Bottle · Keg |
Leading Brands | · Alfa
· Amstel · Mythos · Fix · Heineken |
Leading Companies | · Athenian Brewery
· Olympic Brewery · Hellenic Breweries of Atalanti · Macedonian Thrace Brewery · Massokostas Bros |
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Greece Beer and Cider Market Segmentation by Distribution Channels
The on-premise channel dominated the market by value and volume in 2022.
The key distribution channels in the Greece beer and cider market are on-premise and on-premise. The segment’s growth will be driven by the easing of mobility restrictions and increased tourism. The increased customer footfall in the QSR sub-channel will be driving the on-premise distribution channel segment.
Greece Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Greece Beer and Cider Market Segmentation by Packaging
Can was the most preferred packaging type in 2022.
The key packaging types in the Greece beer and cider market are can, bottle, and keg. Can had the major market volume share in 2022. The key packaging materials in the Greece beer and cider market are metal and glass. The glass packaging material had the highest volume in 2022.
Greece Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Greece Beer and Cider Market – Top Brands
Alfa was the leading brand with the highest value in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Greece beer and cider brands. Some of the leading brands in the Greece beer and cider market are-
- Alfa
- Amstel
- Mythos
- Fix
- Heineken
Greece Beer and Cider Market Analysis by Brands, 2022 (%)
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Greece Beer and Cider Market – Competitive Landscape
Athenian Brewery held the largest Greece beer and cider market share in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Greece beer and cider companies. Some of the leading companies in the Greece beer and cider market are –
- Athenian Brewery
- Olympic Brewery
- Hellenic Breweries of Atalanti
- Macedonian Thrace Brewery
- Massokostas Bros
Greece Beer and Cider Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Greece Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)
- On-Premise
- On-premise
Greece Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)
- Metal
- Glass
Greece Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)
- Can
- Bottle
- Keg
Scope
a) Rising inflation, triggered by the Russia–Ukraine conflict, limited the overall growth of beer & cider in 2022 as low/medium-income households reduced their spending on non-essential beverages.
b) The lifting of mobility restrictions stimulated economic recovery in 2022. As people left their homes more often for socializing and leisure activities, on-premise volumes of beer & cider increased by 22% in 2022, annually. The revival of social gatherings and events led to increased beer consumption during celebrations, parties, and other gatherings.
Key Highlights
- Health and Wellness: The rising health consciousness among consumers acted as a significant inhibitor. Consumers opting for healthy beverage options limited the sector’s performance.
- Tourism: The tourism sector is very important to the Greek economy. Lockdown restrictions led to fewer tourist arrivals in 2020. The company opened its borders in mid-May 2021, with increase in vaccine penetration and decline in COVID-19 cases.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Greece beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Greece beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Olympic Brewery
Hellenic Breweries Of Atalanti
Macedonian Thrace Brewery
Massokostas Bros
Karoulias
W S
Metro Ag
Amvyx SA
Table of Contents
Frequently asked questions
-
What was the Greece beer and cider market size in 2022?
The beer and cider market size in Greece was LCU2.15 billion in 2022.
-
What is the Greece beer and cider market growth rate?
The beer and cider market in Greece is expected to register a CAGR of less than 2% during 2023-2028.
-
Which was the leading distribution channel in terms of value in the Greece beer and cider market in 2022?
The leading distribution channel in terms of value in the Greece beer and cider market was on-premise in 2022.
-
Which was the leading packaging material in the Greece beer and cider market in 2022?
The leading packaging material in the Greece beer and cider market was glass in 2022.
-
Which was the leading packaging type in the Greece beer and cider market in 2022?
The leading packaging type in the Greece beer and cider market was can in 2022.
-
Which are the leading brands in the Greece beer and cider market?
Some of the leading brands in the Greece beer and cider market are Alfa, Amstel, Mythos, Fix, and Heineken among others.
-
Which are the leading companies in the Greece beer and cider market?
Some of the leading companies in the Greece beer and cider market are Athenian Brewery, Olympic Brewery, Hellenic Breweries of Atalanti, Macedonian Thrace Brewery, and Massokostas Bros among others.
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