Top Trends in Health and Beauty – Industry Insights
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This report explores the trends that are likely to shape the health and beauty industry in 2024.
A look into the trends currently shaping purchasing behavior in the health and beauty industry in 2024.
Scope
1) Trends like Mental Wellness, Sleep Hygiene, Beauty Inside-Out, and Affordable Wellness will dominate the minds of consumers in the current year as consumers strive to strike a balance between affordability and maintaining good health and hygiene.
2) Technology will continue to transform beauty.
3) The EU Green Deal will pave the way for reducing water pollution.
Key Highlights
- Over a third of global consumers pay very high attention to the ingredients used in their beauty and grooming products.
- Almost two-thirds of global consumers are extremely or quite concerned about their personal financial situation.
- Almost a quarter of Gen Z consumers are staying loyal to the beauty & grooming brands they usually buy but are either buying fewer products or smaller packs.
Reasons to Buy
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Goop
Superdrug
Boots
Prada
Adidas
Rare Beauty
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