Health and Wellness Tourism Analysis by Key Trends, Traveler Types, Destinations, Sector Deals, Challenges and Opportunities, 2024

Reasons to buy the ‘Health and Wellness Tourism’ market trends report:

• Analyze traveler types and key market trends which are contributing to one of the fastest-growing segments within tourism currently – health and wellness.
• Major and upcoming destinations are assessed, along with growth forecasts to provide valuable insight.
• Get insights into key market trends, consumer trends, sector deals, and advertising activities.
• Assess the challenges and opportunities within the market to set smart business goals.
• Garner exhaustive data on the wellness destination markets across regions.

How is our ‘Health and Wellness Tourism’ report unique from other reports in the market?

• Gain an insight into the leading players in the health and wellness tourism sector and understand their market positioning.
• Recognize how the market players have adapted to the threat of COVID-19.
• Learn about key health and wellness tourism projects that companies can take up to attract tourists.
• Understand in-depth the key trends, issues, and challenges that health and wellness tourism companies face.

We recommend this valuable source of information to anyone involved in:

• ​​Travel Agencies/OTAs/Medical Tourism Operators
• Health and Wellness Tour Operators/Leaders and Startups
• Business Development and Market Intelligence
• Investment Analysts and Portfolio Managers
• Professional Services – Investment Banks, PE/VC firms
• M&A/Investment, Management Consultants, and Consulting Firms

To Get a Snapshot of the Health and Wellness Tourism Report

Download a Free Report Sample

Health and Wellness Tourism Market Report Overview

The total global inbound spending for Spas was $24.69 billion in 2023. Primarily, a gradual and steady rise in the number of business travelers and the opening of spas and resorts with full capacity will drive health and wellness market growth during the forecast period.

The Health and Wellness Tourism market research report provides in-depth insights into trends shaping the market. The report also analyzes critical factors such as consumer dynamics, sector deals, challenges, and opportunities in detail.

or Buy the Full Report for More Insights on the Health and Wellness Tourism Market or

Download the Free Sample

Health and Wellness Tourism Market Themes

The Health and Wellness Tourism industry is always changing, influenced by increasing travellers seeking wellness holidays, sustainability increasingly becoming an important factor for travellers, and integration of ESG into the travel industry. Growing trend toward personalized and immersive experiences, the emergence of bleisure travel, and preferences for wellness staycations are a few of the main themes that are currently influencing the health and wellness tourism industry.

Growing trend toward personalized and immersive experiences: It is evident that there is a growing demand among travelers for tailored and engaging experiences. Consumers are increasingly prioritizing buying from brands that offer personalized experiences and one-of-a-kind experiences. This is because it gives individuals a sense of control over their choices and encourages them to take an active role in improving their wellness. Therefore, increasing preferences for customized travel services will positively impact the health and wellness tourism market growth during the forecast period.

Health and Wellness Tourism Market Themes

Buy the Full Report for Additional Insights on the Health and Wellness Tourism Market Themes

Download the Free Sample

Health and Wellness Tourism Market – Mergers & Acquisitions

In the travel agency and tour operator industry, mergers and acquisitions is a common strategy for expansion. Travel agencies and tour-operating industries function in a dynamic environment, wherein competition is fierce. Investments in this industry come with significant sunk costs along with the need to achieve economies of scale. However, the travel industry is responding to macroeconomic conditions and evolving consumer habits by embracing new online technologies/providers and engaging in mergers with rival competitors or businesses with similar revenue synergies. These strategic moves aim to boost revenue and streamline operations.

Buy the Full Report for Insights on Mergers & Acquisitions in the Health and Wellness Tourism Market

Download the Free Sample

Health and Wellness Tourism Market – Challenges and Opportunities

Experience and Personalization: One of the biggest challenges that the travel industry faces is personalization as more guests demand an exceptional experience that is tailored to their individual needs. However, with technology making it easier for people to customize their experience, hotels and restaurants must provide personalized services to ensure customer loyalty.

Corporate Wellness Retreats: Offices are focusing on mental health and wellness for employees to facilitate good work-life balance and help them from reaching the burn-out stage, which could result in lower productivity and more absent employees through sick days.

Many companies are investing in wellness programs as a retention strategy. Corporate wellness programs could include wellness trips, such as domestic yoga retreats, or parts of a wellness trip such as massage services at local spas. This gives a new stream of income to spas that could later become a more constant source of income and encourage further personal trips by employees to destinations.

Buy the Full Report for Insights on Challenges and Opportunities in the Health and Wellness Tourism Market

Download the Free Sample

Key Highlights

According to predictions by GlobalData, global inbound arrivals in the health and wellness sector will exceed the pre-pandemic levels by 2024 to reach 380 million travelers.

Despite the decrease in total global inbound spending in the health and wellness sector from 2019 to 2021, the spending pattern has seen an increase from 2022. 2023 saw an outlay of $32.1 billion in the sector. It is forecasted to keep growing and exceed 2019 levels by 2024 to reach a high of $40.5 billion.

Hungary remains the country that responded with the most travelers taking medical and wellness trips, with 36% of respondents indicating they took this type of holiday.

Wellness tourism is characterized by high expenditure, with tourists traveling for a wellness purpose spending more on average per trip compared to tourists traveling for other reasons, such as city breaks.