Heineken Holding NV – Company Overview and Analysis, 2023 Update
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Heineken Holding Company Overview
Heineken, a subsidiary of L’Arche Green N.V., is a brewing company that markets and sells alcoholic and non-alcoholic beverages. The company markets beer under popular brand names such as Amstel, Tiger, Desperados, Sol, Kingfisher, and Birra Moretti. It also merchandises and sells cider under Orchard Thieves, Stassen, Bulmers, Old Mout, and Blind Pig brands. Headquartered in Amsterdam, the Netherlands Heineken has operations in the Americas, Africa, the Middle East, Europe, and the Asia-Pacific regions.
The “Heineken Holding – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Alcoholic Beverages
· Non-alcoholic Beverages |
Key Regions | · West Europe
· North America · Asia · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Heineken Holding Company Analysis by Sectors
The major sectors in which Heineken Holding deals are alcoholic beverages and non-alcoholic beverages. Alcoholic beverages was the highest revenue-generating sector for Heineken in 2022. During this time, the company launched Heineken Silver and the new sparkling water variant of Desperado.
Heineken Holding Company Analysis by Sectors, 2021 (%)
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Heineken Holding Company Analysis by Regions
Heineken Holding is concentrated across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. Heineken generated most of its revenue from West Europe in 2022, followed by Latin America and Asia. The company invested in marketing initiatives in these regions to attract more consumers. For instance, in July 2022, Heineken launched the “Get a Taste of Brixton” campaign in South London, UK to promote localism.
Heineken Holding Company Analysis by Regions, 2022 (%)
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Heineken Holding - Top Themes
The major themes in which Heineken is actively investing are VR and AR, direct-to-consumer, health & wellness, individualism & expression, and geopolitics.
Geopolitics: In March 2022, Heineken announced the suspension of its business operation in Russia following its conflict with Ukraine. However, in September 2022 it registered several product names with the Russian Federation to manufacture and sell carbonated soft drinks in the country.
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Scope
• Heineken focused on expansion with strategic investments at key regions_x000D_
• Asia was the biggest market for the alcoholic and non-alcoholic beverages industries in 2022_x000D_
• Business expansion and effective marketing pushed sales for Heineken in 2022_x000D_
• Heineken’s sentiment score observed growth in Q1 2022
Key Highlights
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Heineken Holding in 2022?
Alcoholic beverages was the highest revenue-generating sector for Heineken Holding in 2022.
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Which region led Heineken Holding’s business in terms of brand sales in 2022?
West Europe led Heineken Holding’s business in terms of brand sales in 2022.
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What are the major themes in which Heineken Holding is making investments?
The major themes in which Heineken Holding is investing are VR and AR, direct-to-consumer, health & wellness, individualism & expression, and geopolitics.
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