Top Trends in Household Care and Laundry – Industry Insights
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Top Trends in Household Care and Laundry Report Overview
The household care and laundry industry is valued at $32.75 billion in 2024 and will grow at a CAGR of more than 2% during 2023–27. Elevated costs continue to influence purchasing habits and inhibit the volume growth in the industry. Demand for private labels and cheaper products is likely to increase as consumers look to stretch budgets further.
Trends in Household Care and Laundry Report Outlook, 2023-2027 ($Billion)
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The ‘Top Trends in the Household Care and Laundry’ industry insights report explores the key trends that household care and laundry operators can benefit from to succeed in the household care and laundry market. This report helps the market players, household care and laundry operators, to understand consumer needs and behavior.
Industry Value(2024) | 32.75$ billion |
CAGR(2023-2027) | >2% |
Forecast Year | 2023–27 |
Historical Year | 2019-2022 |
Top Trends | · Restore and Protect
· Green Transparency · Sensory Elevation · Value Skepticism · Energy Conservation |
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Top Trends in Household Care and Laundry
The top trends in the household care and laundry sector have remained relatively stable over the last year. These include restore and protect, green transparency, sensory elevation, value skepticism, and energy conservation among others.
Restore and Protect: Brands can explore methods to create formulas that can preserve, repair, and improve the quality of customers’ clothing, linens, and surfaces. Consumers from all generation groups prefer to pay more for high-quality household care and laundry products. This trend aligns with the envisioned development of innovative formulations by household care and laundry brands, which are geared towards restoring and preserving fabrics and surfaces.
Sensory Elevation: Premiumization and sensory elevation in household care and laundry products will gain momentum in 2024. Almost two-thirds of global consumers say they will continue buying, buy more frequently, or start buying luxury or expensive household care and laundry products over the next three months. Generation Y and Z consumers show the strongest intent across all regions, while consumers in the Middle East and Africa (MEA) show the strongest regional intent.
Global: Consumers Intent for Purchasing Luxury Or Expensive Household Care and Laundry, By Generation, 2023
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Trends in Household care and laundry – Key Takeaways
- One major area of development in the garment industry is the use of bio enzymes in formulations, which can improve sustainability by prolonging the life of clothing. Quality-conscious consumers are in line with the anticipated trend of laundry and household care companies creating formulas that are intended to preserve and restore surfaces and textiles.
- One of the main growth areas for businesses looking to improve their sustainability credentials is sustainable substitutes for ingredients, packaging, and logistics.
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Scope
This report outlines the key consumer and innovation trends that will be impacting the household care and laundry industry. Trends explored in this research include off-premise dining, social media-driven menus, adult beverage innovation, and tackling food waste.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Dirty Labs
Dr. Barbara Sturm
Unilever
ASOS
Boohoo
Asda
Cleancut
Lenor
Neat
Gucci
Safely
Calvin Klein
M&S
Kurin
BioVate Hygienics
Beco
Rossmann Eco Freude
EZ Pur
Winni's
Good Papa
P&G
Born Good
Lively Clean
MyKind
Table of Contents
Frequently asked questions
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What will the trends in household care and laundry industry growth rate be during the forecast period?
The household care and laundry industry will grow at a CAGR of more than 2% during 2023–27.
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What is the market value of household care and laundry industry in 2024?
The household care and laundry industry has a market value of 32.75$ billion in 2024.
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What are the top trends influencing the household care and laundry sector?
The top trends in the household care and laundry sector include restore and protect, green transparency, sensory elevation, value Skepticism, and energy conservation among others.
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