I LOHAS – Success Case Study
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
I LOHAS, founded in Japan in 2009, has become one of the most popular flavored water brands in the country. It is working on developing bottles with a reduced environmental impact.
I LOHAS, a Japanese flavored water and mineral water owned by The Coca-Cola Company, has become one of the most popular flavored water brands in Japan through its localized ingredient sourcing, product innovation, eco-friendly packaging, and effective social media marketing campaign.
Scope
– By sourcing mineral water from local springs, I LOHAS tapped into the strong localism trend among Japanese consumers, which is expected to gain more traction in the light of the COVID-19 pandemic.
– ILOHAS rolled out sugar-free drinks that have found favor among health-conscious consumers.
– The distinctively lightweight and easy-to-recycle packaging has helped the brand stand out, and endowed an eco-friendly halo to the brand.
– By understanding the wants of social media users, the company was able to optimize its marketing campaigns on Twitter, and generate a high number of retweets for posts on its official Twitter handle.
Reasons to Buy
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
The Coca-Cola Company
Nestlé
Just Water
Open Water
Evian
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.