Italy Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights
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Italy Beer and Cider Market Overview
The Italy beer and cider market size was LCU12.77 billion in 2022 and the market is expected to register a CAGR of more than 2% during 2023-2028.
Italy Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The Italy beer and cider market research report provides detailed data analysis of the beer and cider sector as well as an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Market Size (2022) | LCU12.77 billion |
CAGR (2023-2028) | >2% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Metal
· Glass · PET |
Key Packaging Types | · Can
· Bottle · Keg |
Leading Brands |
· Moretti · Heineken · Ichnusa · Birra Castello |
Leading Companies | · Heineken Italia
· Peroni · Birra Castello · A-BInBev Italia · Carlsberg Italia |
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Italy Beer and Cider Market Segmentation by Distribution Channels
The on-premise channel dominated the market by value in 2022.
The key distribution channels in the Italy beer and cider market are on-premise and off-premise. In 2022, the on-premise distribution channel dominated the market in terms of value. The segment includes the volume sold for “immediate consumption” at the point of purchase including the EDA (eating, drinking, and accommodation) outlets. However, the segment excludes products purchased from retail outlets for consumption on the go.
Italy Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Italy Beer and Cider Market Segmentation by Packaging
Bottles were the most preferred packaging type in 2022.
The key packaging types in the Italy beer and cider market are can, bottle, and keg. The bottles had the major market volume share in 2022. The key packaging materials in the Italy beer and cider market are metal, PET, and glass. Glass had the major market volume share in 2022.
Italy Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Italy Beer and Cider Market – Top Brands
Peroni emerged as the most popular brand in terms of value in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Italy beer and cider brands. Some of the leading brands in the Italy beer and cider market are –
- Peroni
- Moretti
- Heineken
- Ichnusa
- Birra Castello
- Others
Italy Beer and Cider Market Analysis by Brands, 2022 (%)
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Italy Beer and Cider Market – Competitive Landscape
Heineken Italia with the highest revenue became the market leader in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Italy beer and cider companies. Some of the leading companies in the Italy beer and cider market are –
- Heineken Italia
- Peroni
- Birra Castello
- A-BInBev Italia
- Carlsberg Italia
- Others
Italy Beer and Cider Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Italy Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)
- On-Premise
- Off-Premise
Italy Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)
- Metal
- Glass
- PET
Italy Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)
- Can
- Bottle
- Keg
Scope
a) Italy has a strong and deeply ingrained wine culture. Wine has been a staple of Italian cuisine and social life for centuries. Wine is also considered a natural complement to a range of Italian dishes, which might not always pair as well with beer. Therefore, Italian consumers prefer wine over beer.
b) Rising health concerns, accentuated by the COVID-19 pandemic, have influenced consumer purchasing decisions. Consumers increasingly opted for beer and cider with low-alcohol or zero-alcohol claims. In line with this, zero-alcohol beer registered double-digit growth of 33.6% in 2022.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Italian beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
- Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Peroni
A-BInBev Italia ,Birra Castello
Carlsberg Italia
Forst
Bavaria Italia
Table of Contents
Frequently asked questions
-
What was the Italy beer and cider market size in 2022?
The beer and cider market size in Italy was LCU12.77 billion in 2022.
-
What is the Italy beer and cider market growth rate?
The beer and cider market in Italy is expected to register a CAGR of more than 2% during 2023-2028.
-
Which was the leading distribution channel in the Italy beer and cider market in 2022?
The leading distribution channel in the Italy beer and cider market was on-premise in 2022.
-
Which was the leading packaging material in the Italy beer and cider market in 2022?
The leading packaging material in the Italy beer and cider market was glass in 2022.
-
Which was the leading packaging type in the Italy beer and cider market in 2022?
The leading packaging type in the Italy beer and cider market was the bottle in 2022.
-
Which are the leading brands in the Italy beer and cider market?
Some of the leading brands in the Italy beer and cider market are Peroni, Moretti, Heineken, Ichnusa, Birra Castello, and others.
-
Which are the leading companies in the Italy beer and cider market?
Some of the leading companies in the Italy beer and cider market are Heineken Italia, Peroni, Birra Castello, A-BInBev Italia, Carlsberg Italia, and others.
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