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Energy Drinks (Soft Drinks) Market in Italy – Outlook to 2025; Market Size, Growth and Forecast Analytics

Energy Drinks (Soft Drinks) Market in Italy – Outlook to 2025; Market Size, Growth and Forecast Analytics is a broad level market review of Energy Drinks market in Italy.

Energy-enhancing products, mainly carbonated and containing stimulants such as caffeine, taurine, guarana (the guarana seed has a higher caffeine content than coffee), glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. May contain B complex group vitamin combinations as well as vitamins A and E (i.e., antioxidants); vitamin C (ascorbic acid); L-carnitine; exotic herbs and substances, such as gingko biloba, ginseng, milk thistle; acidity regulators. Products may also contain juice.

Includes coffee and energy blends where the base formulation of the product is an energy drink and coffee is the flavor. Includes tea and energy blends where the base formulation of the product is an energy drink and tea is the flavor. Also includes liquid water enhancers.

Excludes coffee and energy blends where the coffee is the base ingredient, which are categorized under iced/rtd coffee drinks. Excludes tea and energy blends where the tea is the base ingredients, which are categorized under iced/rtd tea drinks and energy gels.

The category includes still or carbonated, ready to drink (rtd) products, non-ready to drink (non-rtd) powders and concentrates. Includes energy shots, typically packed in 5-6cl format, but no larger than 8-10cl. All powders and concentrates are expressed in ready to drink (rtd) volumes.

Energy Drinks market in Italy registered a negative compound annual growth rate (CAGR) of -1.09% during the period 2015 to 2020 with a sales value of EUR 247.64 Million in 2020, a decrease of -17.00% over 2019. The market achieved its strongest performance in 2019, when it grew by 10.86% over its previous year and its weakest performance in 2020, when it fell by -17.00% over 2019.

The research handbook provides up-to-date market size data for period 2015-2020 and illustrative forecast to 2025 premised on Covid-19 hit, covering key market aspects like Sales Value and Volume for Energy Drinks and its variants .

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2017 to 2020 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market due to COVID-19 pandemic, the research handbook acts as an essential tool for companies active or planning to venture in to Italy's Energy Drinks (Soft Drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Liters.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

– Overall Energy Drinks (Soft Drinks) market value and volume analytics with growth analysis from 2015 to 2025.

– Value and Volume terms for the top brands.

– Distribution channel sales analytics from 2017-2020.

Reasons to Buy

– Get access to authoritative and granular data on the Energy Drinks (Soft Drinks) market and fill in the gaps in understanding of trends and the components of change behind them.

– Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.

– Analyze the components of change in the market by looking at historic and future growth patterns.

– Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Energy Drinks Market Overview

2 Italy Energy Drinks Market Analytics, 2015-25

2.1 Energy Drinks Value Analytics, 2015-25

2.1.1 Energy Drinks Market by Value, 2015-25

2.2 Energy Drinks Volume Analytics, 2015-25

2.2.1 Energy Drinks Market by Volume, 2015-25

3 Italy Energy Drinks Brand Analytics by Value,

3.1 Energy Drinks Brand Analytics by Value, 2017-20

3.2 Energy Drinks Brand Analytics by Volume, 2017-20

4 Italy Energy Drinks Distribution Channel Analytics by Value, 2017-20

4.1 Energy Drinks Distribution Channel Analytics by Value, 2017-20

5 Appendix

5.1 Definitions

5.1.1 Category Definitions

5.1.2 Distribution Channel Definitions

5.1.3 Volume Units and Aggregations

5.1.4 CAGR Definition and Calculation

5.1.5 Graphical representation of Brands

5.1.6 Exchange Rates

5.1.7 Methodology Summary

5.2 About GlobalData

5.3 Disclaimer

List of Tables

Table 1: Italy Energy Drinks Market Value (EUR m) and Growth (Y-o-Y), 2015-25

Table 2: Italy Energy Drinks Market Value (USD m) and Growth (Y-o-Y), 2015-25

Table 3: Italy Energy Drinks Market Volume (Liters m) and Growth (Y-o-Y), 2015-25

Table 4: Italy Energy Drinks Market Value by Brands (EUR m), 2017-20

Table 5: Italy Energy Drinks Market Value by Brands (USD m), 2017-20

Table 6: Italy Energy Drinks Market Volume by Brands (Liters m), 2017-20

Table 7: Italy Energy Drinks Market Value by Distribution Channel (EUR m), 2017-20

Table 8: Italy Energy Drinks Market Value by Distribution Channel (USD m), 2017-20

Table 9: Category Definitions – Energy Drinks Market

Table 10: Distribution Channel Definitions Energy Drinks Market

Table 11: Volume Units for Energy Drinks Market

Table 12: Italy Exchange Rate EUR – USD (Annual Average), 2015 – 2020

Table 13: Italy Exchange Rate EUR – USD (Annual Average), 2021 – 2025 Forecast

List of Figures

Figure 1: Italy Energy Drinks Market Value (EUR m) and Growth (Y-o-Y), 2015-25

Figure 2: Italy Energy Drinks Market Volume (Liters m) and Growth (Y-o-Y), 2015-25

Figure 3: Italy Energy Drinks Market Value by Brands (EUR m), 2017-20

Figure 4: Italy Energy Drinks Market Volume by Brands (Liters m), 2017-20

Figure 5: Italy Energy Drinks Market Value by Distribution Channel (EUR m), 2017-20

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