Japan Haircare – Market Assessment and Forecasts to 2024

Pages: 106 Published: March 31, 2020 Report Code: GDCS6036MF

The Japanese haircare sector is led by the shampoo category in both value and volume terms in 2019. However, the hair colorants category is forecast to register the fastest value growth during 2019-2024. Parapharmacies/drugstores is the leading channel in distribution of haircare products in the country. Kao, Unilever and Shiseido Company, Limited the leading companies in the Japanese haircare sector. Rigid plastics is the most commonly used pack material in the sector. Older consumers (55+ years) accounted for the highest consumption of haircare products in the country.

This Country Profile report on the Haircare sector in Japan provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton – folding, blister pack, sleeve and shrink wrap.

Scope

– Both per capita consumption and per capita expenditure of haircare was higher in Japan than in the global and regional levels in 2019

– The per capita consumption of shampoo products was higher than other haircare categories in 2019

– Parapharmacies/drugstores is the leading distribution channel in the Japanese haircare sector

– Rigid plastics is the most commonly used pack material in the Japanese haircare sector

– Amongst top ten cities, Tokyo is projected to contribute the most towards the volume growth of Japanese haircare sector during 2018-2023

– Older consumers account for the leading share in the consumption of haircare products in Japan

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.

– It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Shiseido Company Limited

Kao

Procter & Gamble

Hoyu Co. Ltd.

Unilever

Mandom Corporation

Coty Inc.

Lion Corp

Kracie

Henkel AG & Co.

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of Japan in the global and Asia-Pacific markets

Growth analysis of Japan compared to other leading countries in the Asia-Pacific market

PCC and PCE of Japan compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

Japan haircare sector snapshot

Market size analysis

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis – category: conditioner

Segment level analysis (in value terms) conditioner

Segment level analysis (in volume terms) conditioner

Market size analysis – category: hair colorants

Segment level analysis (in value terms) hair colorants

Segment level analysis (in volume terms) hair colorants

Market size analysis – category: hair loss treatments

Market size analysis – category: perms & relaxers

Segment level analysis (in value terms) perms & relaxers

Segment level analysis (in volume terms) perms & relaxers

Market size analysis – category: salon haircare

Market size analysis – category: shampoo

Segment level analysis (in value terms) shampoo

Segment level analysis (in volume terms) shampoo

Market size analysis

category: styling agents

Segment level analysis (in value terms) styling agents

Segment level analysis (in volume terms) styling agents

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive

Market size analysis of top ten cities

Market size analysis of top ten cities by category

Leading cities’ contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Japan risk index (GCRI) 2019

Japan risk analysis

compared to global and Asia Pacific markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest growing segments (value), 2019

Cross category comparison by value (2014 2024)

Cross category comparison by volume (2014 2024)

Per capita consumption (by category), Japan compared to Asia-Pacific and global levels (in units), 2019

Conditioner – value analysis by segment, 2014 2024

Conditioner – volume analysis by segment, 2014 2024

Hair colorants – value analysis by segment, 2014 2024

Hair colorants – volume analysis by segment, 2014 2024

Perms & relaxers – value analysis by segment, 2014 2024

Perms & relaxers – volume analysis by segment, 2014 2024

Shampoo – value analysis by segment, 2014 2024

Shampoo – volume analysis by segment, 2014 2024

Styling agents – value analysis by segment, 2014 2024

Styling agents – volume analysis by segment, 2014 2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value terms) in the haircare sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2014-2024

Per capita expenditure (US$), 2014-2024

Haircare sales distribution in Japan by category (J¥ million), 2019

Brand share (in value terms) in the haircare sector, 2019

Brand share (in value terms) in the haircare sector, by category, 2019

Pack material (in million pack units), 2014-2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014-2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units), 2014 2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014-2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016-2024

Nominal GDP and annual growth (%), 2016-2024

Consumer price inflation (%), 2016-2024

List of Figures

List of Figures

Value and volume share of Japan in the global and Asia-Pacific haircare sector, 2019 2024

Japan compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison-Japan, Asia Pacific, and global, 2014 2024

PCE comparison-Japan, Asia Pacific, and global, 2014 2024

Market size and growth analysis by value and volume, haircare sector, 2014-2024

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, conditioner category, 2014-2024

Market size and growth analysis by value and volume, hair colorants category, 2014-2024

Market size and growth analysis by value and volume, hair loss treatments category, 2014-2024

Market size and growth analysis by value and volume, perms & relaxers category, 2014-2024

Market size and growth analysis by value and volume, salon haircare category, 2014 2024

Market size and growth analysis by value and volume, shampoo category, 2014-2024

Market size and growth analysis by value and volume, styling agents category, 2014-2024

Share of key distribution channels (in value terms) haircare, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the haircare sector, 2019

Category wise consolidation/fragmentation (in value terms) haircare , 2019

Key pack materials in the Japanese haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

Use of pack material by category (in pack units), 2019

Key pack types in the Japanese haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014-2024

Use of pack type by category (in pack units), 2019

Key closure types in the Japanese haircare sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014-2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Japanese haircare sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014-2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top ten cities (million units), 2013-2018

Volume growth analysis of top ten cities by category (million units), 2018

Leading cities’ contribution to volume change, 2018-2023

Demographic analysis

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