L’Oréal S.A. – Digital Transformation Strategies
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L’Oréal S.A. – Digital Transformation Strategies Overview
L’Oréal S.A. (L’Oréal) has been focusing on using mobile technologies, artificial intelligence and augmented reality to digitally transform its operations. The annual ICT spending of L’Oréal was estimated at $1 billion for 2022. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. L’Oréal is a multinational cosmetic firm that produces and markets a range of perfume, hair care, makeup, coloring, and skin care products. L’Oréal markets its products under various international brands, including Lancome Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl’s, Ralph Lauren, Shu Uemura, Cacharel and Helena Rubinstein, Clarisonic, Diesel, Viktor&Rolf, Yue-Sai, Essie, Maybelline New York, Redken, Kerastase, and Matrix.
The L’Oréal Digital Transformation Strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, innovation & accelerator programs, technology introductions, technology partnerships, acquisitions and ICT spending among others.
Digital Transformation Strategies
L’Oréal accelerated the adaptation of AI, AR technology and services, and sales through ecommerce to maintain its business prospects amid COVID.
To gain more insights on digital transformation strategies and initiatives of L’Oréal, download a free report sample
L’Oréal Technology Theme Focus
L’Oréal is utilizing a number of emerging technologies including AI, big data, Internet of Things (IoT), blockchain, augmented reality, cloud, 3D printing, and robotics among others to drive innovation and enhance customer experience.
L’Oréal Technology Focus
To know about other technology themes under focus for the company, download a free report sample
L’Oréal Technology Initiatives
L’Oréal has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, and technology acquisitions over the past few years. For instance, in 2021, the company introduced AI based portable lipstick color maker device, Perso, that allows customers to get a personalized shade.
For more insights on other technology initiatives of L’Oréal, download a free report sample
L’Oréal ICT Spend by Function
- Data center
- Communications
- Network
- Applications
- End-user computing
- Management
- ICT Service desk
L’Oréal ICT Spend by Function, 2022
For more insights on ICT spending by function, download a free report sample
L’Oréal ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
L’Oréal ICT Spend by Channel, 2022
For more insights on ICT spending by channel, download a free report sample
L’Oréal External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- ICT services
- Consulting
- Network and communications
- Others
L’Oréal External ICT Spend by Segment, 2022
For more insights on external ICT spending by segment, download a free report sample
L’Oréal Digital Transformation Strategies Overview
Total ICT Spending 2022 | $1 billion |
ICT Spend by Function | Data center, Communications, Network, Application, End-User computing, Management, and Service desk |
ICT Spend by Channel | Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators |
External ICT Spend by Segment | Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others |
Technology Theme Focus | Artificial intelligence, mobile technologies, augmented reality, big data and cloud |
Scope
This report provides:
- Insight into L’Oréal’s technology activities.
- Insights of its innovation hubs and accelerator programs.
- Overview of technology initiatives covering partnerships, and technology introductions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into L’Oréal’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of L’Oréal in 2022?
The annual ICT spending of L’Oréal was estimated at $1 billion in 2022.
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Which was the leading ICT spending category by function for L’Oréal?
Data center was the leading ICT spending category by function for L’Oréal in 2022.
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Which was the leading ICT spending category by channel for L’Oréal?
Internal development and maintenance was the key ICT spending categories by channel for L’Oréal in 2022.
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Which are the leading external ICT spending category by segment for L’Oréal?
Software (including cloud SaaS & PaaS) was the key external ICT spending categories by segment for L’Oréal.
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