Business of Major League Baseball 2024 – Property Profile, Sponsorship and Media Landscape
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Business of Major League Baseball 2024 Report Overview
The estimated sponsorship revenue of Major League Baseball (MLB) is $707 million for the 2024 season. Over its 2024 season, the MLB has partnered with 33 different league sponsors. The two standout sponsorship deals come via Nike’s kit supplier contract and SeatGeek serving as the operational secondary ticket market.
From across the league deals, the technology, media & telecommunications (TMT) sector is the most prominent in the market with the league, with the highest number of deals and highest value of collective partnerships. When it comes to team sponsorship analysis, the beverage sector is the most prominent supporter, with almost three times as many related deals as any other industry.
Buy the Full Report for More Insights into the MLB 2024
Business of the MLB 2024 research report provides an analysis of the current business landscape in MLB competitions. The report looks at the entire commercial landscape of the league and that of the 30 competing teams, breaking down the major deals in greater detail. Furthermore, the report delves into the media landscape of the league, ticketing, attendance, and social media figures of the biggest names in the competition.
Sponsorship Revenue (2024) | $707 million |
Key Broadcasters | · Apple
· Fox · Turner Sports · ESPN |
Key Sponsors | · Nike
· SeatGeek · T-Mobile · Budweiser · Chevrolet |
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Business of MLB 2024 - Broadcasters
A few of the broadcasters for the MLB 2024 are Apple, Fox, Turner Sports, and ESPN. One of the most recent changes to the league’s domestic broadcast market came in 2022 when Major League Baseball (MLB) announced a seven-year deal with Apple. It marks a big shift in the broadcast landscape, where streaming platforms were taking greater priority for the league and its ambition to further build its national audiences.
MLB Key Broadcasters, 2024
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Business of MLB 2024 – Sponsorship
A few of the leading sponsors of the MLB are:
- Nike
- SeatGeek
- T-Mobile
- Budweiser
- Chevrolet
Nike takes the centralised kit supplier rights to all 30 teams. SeatGeek replaces StubHub ahead of the 2023 season and its value is derived on the back of a revenue-sharing model. The ticket resale business is huge in Major League Baseball because of its number of games and typical huge audience sizes. It remains the largest spectator sports league in the world.
MLB Key Sponsors, 2024 (%)
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Scope
- The report illustrates the key developments in the North American baseball league heading into the 2024 season.
- The report offers a key insight into the main commercial landscape of baseball in the region, with continued context of how it compares against many of the other leading sports leagues in the region and the world.
- The report offers some industry-leading insight and analysis on one of the oldest sporting pastimes in the United States.
- The report emphasizes the main sponsorship rights linked to the league and its 30 teams and highlights which brands are getting involved with it.
Key Highlights
An overview of the media landscape, complete with values of the domestic market. A run down of all regionalized broadcast deals per team. An overview of the 2023 World Series. A complete sponsorship inventory of the league this season. A run-down of all major team deals, including a breakdown of the biggest rights – kit supplier, jersey patch deals and stadium naming rights. The report also looks at attendance figures, ticket revenue, social media figures and an overview of the international series of games.
Reasons to Buy
Major League Baseball is an old favorite pastime of Americans and remains a popular sports league. The league is looking to expand its popular appeal around the world, with greater international series games and huge Asian interest coming on the back of the league’s big superstar, Shohei Ohtani. The report offers a detailed insight into how the league operates and the key commercial deals in 2024.
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Frequently asked questions
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What is the estimated sponsorship revenue of Major League Baseball for 2024?
The estimated sponsorship revenue of Major League Baseball is $707 million for the 2024 season.
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Which are the key broadcasters of the MLB 2024?
A few of the broadcasters for the MLB 2024 are Apple, Fox, Turner Sports, and ESPN.
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Which are the leading sponsors of MLB in 2024?
In 2024, a few of the leading sponsors of MLB are Nike, SeatGeek, T-Mobile, Budweiser, and Chevrolet.
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