Middle East and Africa Consumer Health Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Middle East and Africa (MEA) Consumer Health Market Report Overview
The Middle East and Africa (MEA) consumer health market size was valued at $12.4 billion in 2022. The market is expected to achieve a CAGR of more than 1% during 2022-2027. With rising obesity rates and lifestyle diseases, people in the Middle East and Africa region are becoming more aware of the importance of maintaining a healthy lifestyle, including regular exercise and proper nutrition.
The MEA consumer health market research report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa consumer health industry, analyzing data from 23 countries in the region.
MEA Consumer Health Market Outlook, 2022-2027 ($ Billion)
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MEA Consumer Health Market Segmentation by Countries
The key countries in the MEA consumer health market are Egypt, Iran, Israel, Nigeria, Saudi Arabia, South Africa, and the UAE, among others. In 2022, Egypt accounted for the largest market share of the MEA consumer health market in both value and volume terms.
MEA Consumer Health Market Analysis, by Countries, 2022 (%)
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MEA Consumer Health Market Segmentation by Sectors
The key sectors in the MEA consumer health market are OTC healthcare, sports & active nutrition, and vitamin & dietary supplements. In 2022, the OTC healthcare sector accounted for the largest value share in the MEA consumer health market, followed by vitamins and dietary supplements.
MEA Consumer Health Market Analysis, by Sectors, 2022 (%)
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MEA Consumer Health Market Segmentation by Distribution Channels
The key distribution channels in the MEA consumer health market are chemists/pharmacies, parapharmacies/drugstores, hypermarkets & supermarkets, e-retailers, and convenience stores, among others. In 2022, chemists/pharmacies was the leading distribution channel in the MEA consumer health market, followed by parapharmacies/drugstores.
MEA Consumer Health Market Analysis, by Distribution Channels, 2022 (%)
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MEA Consumer Health Market – Competitive Landscape
Some of the leading companies in the MEA consumer health market are GSK, Sanofi-Aventis, Bayer, Johnson & Johnson, and Reckitt Benckiser. In 2022, GSK led the consumer health industry in the Middle East and Africa region. The company offers products in in OTC healthcare and vitamins and dietary supplements sectors.
MEA Consumer Health Market Analysis by Companies, 2022 (%)
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MEA Consumer Health Market Report Overview
|Market Size (2022)||$12.4 Billion|
|Key Countries||Egypt, Iran, Israel, Nigeria, Saudi Arabia, South Africa, and the UAE|
|Key Sectors||OTC Healthcare, Sports & Active Nutrition, and Vitamin & Dietary Supplements|
|Key Distribution Channels||Chemists/Pharmacies, Parapharmacies/Drugstores, Hypermarkets & Supermarkets, E-Retailers, and Convenience Stores|
|Leading Companies||GSK, Sanofi-Aventis, Bayer, Johnson & Johnson, and Reckitt Benckiser|
Segments Covered in the Report
MEA Consumer Health Market Country Outlook (Value, $ Billion, 2017-2027)
- Saudi Arabia
- South Africa
- The UAE
MEA Consumer Health Market Sectors Outlook (Value, $ Billion, 2017-2027)
- OTC Healthcare
- Sports & Active Nutrition
- Vitamin & Dietary Supplements
MEA Consumer Health Market Distribution Channels Outlook (Value, $ Billion, 2017-2027)
- Hypermarkets & Supermarkets
- Convenience Stores
Provides an overview of current consumer health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Johnson & Johnson
The Bountiful Company
Vital Health Foods
Procter & Gamble
Emzor Pharmaceutical Industries
USN - Ultimate Sports Nutrition
Table of Contents
- 1. Executive Summary
- 2. Market Environment
- 2.1. Market Size Analysis – Middle East and Africa Compared with Other Regions
- 2.2. Value and Volume Growth Analysis by Region
- 2.3. Middle East and Africa Market Growth Analysis by Country
- 2.4. Middle East and Africa Market Growth Analysis by Sector
- 3. High-Potential Countries’ Analysis
- 3.1. Methodology – Identifying High-Potential Countries
- 3.2. Top Four High-Potential Countries in Middle East and Africa
- 3.3. Overview of High-Potential Countries in Middle East and Africa
- 3.4. Growth Contribution Analysis by Country (1/2)
- 3.5. Growth Contribution Analysis by Country (2/2)
- 3.6. Value Share Analysis of Consumer Health Sectors
- 3.7. Change in Consumption Levels by Country and Sector
- 3.8. Per Capita Consumption Analysis
- 3.9. Per Capita Expenditure Analysis
- 4. Country Deep Dive
- 4.1. UAE: Overview of Consumer Health Industry
- 4.2. UAE: Key Trends in Consumer Health Industry
- 4.3. Nigeria: Overview of Consumer Health Industry
- 4.4. Nigeria: Key Trends in Consumer Health Industry
- 4.5. Saudi Arabia: Overview of Consumer Health Industry
- 4.6. Saudi Arabia: Key Trends in Consumer Health Industry
- 4.7. Egypt: Overview of Consumer Health Industry
- 4.8. Egypt: Key Trends in Consumer Health Industry
- 5. Success Stories
- 5.1. About Success Stories
- 5.2. Case Study: Procter & Gamble Middle East – Vicks First Defence
- 5.3. Case Study: New Country Healthcare – GOOD TO GO
- 6. Competitive Environment
- 6.1. Leading Companies’ Shares in Middle East and Africa Consumer Health Industry
- 6.2. Brand Share Analysis of Top Five Companies
- 6.3. Leading Companies in Middle East and Africa Consumer Health Industry
- 6.4. Leading Brands in Middle East and Africa Consumer Health Industry
- 6.5. Private Label Penetration in Middle East and Africa Consumer Health Industry
- 7. Distribution Analysis
- 7.1. Leading Distribution Channels by Country
- 7.2. Leading Distribution Channels by Sector
- 8. Select Industry Metrics
- 8.1. Middle East and Africa Patent Filings
- 8.2. Global Patent Filings
- 8.3. Middle East and Africa Job Analytics
- 8.4. Global Deals
- 9. Challenges and Future Outlook
- 9.1. Key Challenges in Middle East and Africa Consumer Health Industry
- 9.2. Future Outlook of Middle East and Africa Consumer Health Industry
- 10. Appendix
- 11. Definitions
- 12. About GlobalData
Annual value growth analysis by region, $ million, 2022–27
Annual volume growth analysis by region, million kg, 2022–27
Annual volume growth analysis by region, million liters, 2022–27
Value growth analysis of countries compared with regional average growth
Country value size and CAGR analysis grid based on regional average
Value growth analysis by sectors in Middle East and Africa, 2022–27
Country-level contribution to growth of OTC healthcare sector in Middle East and Africa, 2022–27
Country-level contribution to growth of sports and active nutrition sector in Middle East and Africa, 2022–27
Country-level contribution to growth of vitamins and dietary supplements sector in Middle East and Africa, 2022–27
Per capita consumption by segment in Middle East and Africa by country, 2022
Per capita expenditure by sector in Middle East and Africa by country, 2022
UAE: Sector share
Nigeria: Sector share
Saudi Arabia: Sector share
Egypt: Sector share
Leading companies in Middle East and Africa consumer health industry by value sales (% share), 2022
Leading companies in Middle East and Africa consumer health industry by value sales ($ million), 2022
Leading brands (including private label) in Middle East and Africa consumer health industry by value sales ($ million), 2022
Total consumer health patent filings, Middle East and Africa, 2022
Total OTC healthcare patent filings for key markets, 2022
Total job postings in consumer health industry by company, 2022
Job postings in consumer health industry by theme, 2022
Deals by companies in consumer health industry by geography, 2022
Regional comparison: market size, growth, and per capita analysis, 2022–27
Overview of high-potential countries in Middle East and Africa
Value shares of consumer health industry sectors as proportion of overall consumer health industry, by country, 2022
Change in consumption of sector within consumer health industry (value terms), by country, 2022–27
Top five companies’ shares by brand (in value terms) in consumer health industry, 2022
Private label penetration (in value terms) in consumer health industry, 2022
Leading distribution channels in Middle East and Africa by country, 2022
Leading distribution channels in Middle East and Africa by sector, 2022
Frequently asked questions
What was the size of the MEA consumer health market in 2022?
The MEA consumer health market size was valued at $12.4 billion in 2022.
What is the growth rate of the MEA consumer health market?
The market is expected to achieve a CAGR of more than 1% during 2022-2027.
Which sector accounted for the largest MEA consumer health market share?
In 2022, the OTC healthcare sector accounted for the largest MEA consumer health market share.
Which distribution channel accounted for the largest MEA consumer health market share?
In 2022, chemists/pharmacies accounted for the largest MEA consumer health market share.
Which country held the highest MEA consumer health market share?
In 2022, Egypt held the highest MEA consumer health market share.
Who are the major players operating in the MEA consumer health market?
Some of the major players operating in the MEA consumer health market are GSK, Sanofi-Aventis, Bayer, Johnson & Johnson, and Reckitt Benckiser.
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