Impact of the Metaverse on Foodservice – Thematic Intelligence

Metaverse in Foodservice Industry Thematic Intelligence Report Overview

Customer engagement is expected to drive metaverse investment in the foodservice industry in the coming years. Although eating cannot be automated, several fast-food chains have proven the power of this technology, entering the market with skillful advertising and customer engagement strategies. For instance, most of the foodservice use cases involve gamification whose rewards can be then redeemed for real food in restaurants. Food brands leverage the metaverse to foster their relationship with users in a virtual environment, advertise themselves, and then capitalize on it when consumers spend their earned promotions at real-life restaurants.

The metaverse in the foodservice industry thematic intelligence report provides an in-depth look at the importance of the metaverse to the foodservice sector. The value chain section provides an in-depth description of each segment of the metaverse and outlines the specialist vendors and leading adopters of the metaverse in the foodservice sector.

Metaverse in Foodservice Industry – Data Analysis

According to GlobalData forecasts, the metaverse market was worth $35.7 billion in 2020 and it will have grown at a compound annual growth rate (CAGR) of more than 32% by 2025. This strong market growth will be driven by the greater adoption of these technologies across all sectors, including foodservice, as they mature and skillsets develop. This increase could also be attributed to the growing awareness of potentially lucrative opportunities in the metaverse with companies discovering new use cases for their customers.

The metaverse in the foodservice data analysis also covers:

• Market Size and Growth Forecast
• Mergers and Acquisitions
• PatentTrends
• Hiring Trends
• Social Media Trends
• Metaverse Timeline

Metaverse Market Revenue, 2020-2025 ($ Billion)

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Metaverse in Foodservice Industry - Value Chain Analysis

GlobalData’s metaverse value chain consists of four segments: foundation, tools, user interface, and experience.

Foundation Layer: The foundation layer sets out the primary building blocks of the metaverse, which include semiconductors, components, connectivity, data management, and blockchain. The metaverse will need massive computing power to merge the physical and digital worlds. As a result, semiconductors will be a key battleground.

Metaverse Value Chain Analysis

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Leading Metaverse Adopters in the Foodservice Sector

The leading foodservice industry companies currently deploying the metaverse are Chipotle, Domino’s Pizza, McDonald’s, and Starbucks among others.

To know more about the leading foodservice industry companies associated with the metaverse theme, download a free report sample

Leading Metaverse Vendors

The leading vendors associated with the metaverse theme are Alibaba, Alphabet (Google), Apple, Epic Games, and Microsoft, among others.

To know more about the leading vendors associated with the Metaverse theme, download a free report sample

Specialist Metaverse Vendors in the Foodservice Sector

The specialist metaverse vendors in the foodservice sector are ComplexLand, Decentraland, OneRare, Polygon, and Spatial among others.

To know more about the specialist metaverse vendors in the foodservice sector, download a free report sample

Foodservice Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen. The foodservice sector scorecard has three screens:

• The thematic screen tells us who are the overall leaders in the 10 themes that matter most, based on our thematic engine.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
• Our risk screen ranks companies within a sector based on overall investment risk.

Foodservice Sector Scorecard – Thematic Screen

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Metaverse in Foodservice Industry Market Report Overview

Scope

• GlobalData forecasts the metaverse market will be worth $144 billion by 2025 at a compound annual growth rate

(CAGR) of 33.6% between 2020 and 2025.

• Most of the foodservice use cases involve gamification whose rewards can be then redeemed for real food in restaurants. Food brands leverage the metaverse to foster their relationship with users in a virtual environment, advertise themselves, and then capitalize on it when consumers spend their earned promotions at real-life restaurants.

• Under the current economic circumstances, the metaverse adoption in the foodservice sector will be delayed. In addition to this, GlobalData data shows that food brands’ metaverse hype had already started to wane in 2022.

Key Highlights

• Most of the foodservice use cases involve gamification whose rewards can be then redeemed for real food in restaurants. Food brands leverage the metaverse to foster their relationship with users in a virtual environment, advertise themselves, and then capitalize on it when consumers spend their earned promotions at real-life restaurants.
• Under the current economic circumstances, the metaverse adoption in the foodservice sector will be delayed. In addition to this, GlobalData data shows that food brands’ metaverse hype had already started to wane in 2022.

Reasons to Buy

• Gain insight into the latest metaverse trends in the foodservice sector.
• Identify how foodservice companies are adopting the metaverse in their business strategies.
• Uncover the foodservice companies excelling in metaverse adoption with GlobalData’s thematic scorecard. Understand competitor activity and positioning in the metaverse theme with extensive coverage of leading companies’ activity.