Metaverse in Media – Thematic Intelligence
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Metaverse in Media Market Analysis Report Overview
The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, augmented reality (AR), virtual reality (VR), and digital twins. The companies in the media sector investing in the metaverse are mainly concentrating their efforts on creating virtual worlds and organizing immersive experiences within them. These virtual worlds also allow competitions through games, with blockchain and cryptocurrencies creating play-to-earn markets for competitive gamers. Music giants such as Spotify are even using these virtual worlds to monetize virtual concerts.
The metaverse in media thematic report takes an in-depth look at the impact of the metaverse in the media industry. It identifies major challenges faced by media and how the metaverse can help address them. Key players in the space are highlighted, including case study examples of metaverse implementations within the industry. An impact assessment details the areas of the metaverse where media companies should focus their investments, while the data analysis section provides market size and growth forecasts.
|Key Value Chain Components||Foundation Layer, Tools Layer, User Interface Layer, and Experience Layer|
|Leading Metaverse Adopters in Media||ByteDance, iQiyi, Live Nation, Netflix, Rakuten, and Warner Music|
|Leading Metaverse Vendors||Alibaba, Alphabet, Apple, Epic Games, Meta, Microsoft, Naver, Niantic, Roblox, and Tencent|
|Specialist Metaverse Vendors in Media||Curio, Decentraland, IPG, The Wave, Wunderman Thompson, and WPP|
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Metaverse Value Chain Analysis
The key value chain components in the metaverse theme are the foundation layer, tools layer, user interface layer, and experience layer.
Foundation Layer: The foundation layer sets out the primary building blocks of the metaverse, which include semiconductors, components, connectivity, data management, and blockchain.
Metaverse Value Chain Analysis
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Metaverse in Media Industry Analysis
The metaverse market is anticipated to value worth $627 billion by 2030 and the market is expected to grow at a CAGR of over 33% between 2020-2030. Companies have been increasingly joining hands and collaborating to leverage the advantages of metaverse in the media sector. For instance, British software development start-up VRJAM has developed a metaverse events platform and non-fungible token (NFT) creation solution. VRJAM’s platform use immersive technologies, blockchain, and NFTs to provide artists with new options for rendering and monetizing their music and live performances. It offers a 360-degree solution for designing and publishing virtual worlds.
Metaverse Market Revenue 2020-2030 ($ Billion)
The metaverse in media industry analysis also covers –
- Mergers and acquisitions
- Metaverse timeline
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Metaverse in Media – Competitive Landscape
The key companies in the metaverse in media theme are often classified as:
Leading Metaverse Adopters in Media: ByteDance, iQiyi, Live Nation, Netflix, Rakuten, and Warner Music among others are some of the leading metaverse adopters in the media theme.
Leading Metaverse Vendors: Alibaba, Alphabet, Apple, Epic Games, Meta, Microsoft, Naver, Niantic, Roblox, and Tencent among others are the leading metaverse vendors.
Specialist Metaverse Vendors in Media: Curio, Decentraland, IPG, The Wave, Wunderman Thompson, and WPP among others are some of the specialist metaverse vendors in the media theme.
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Metaverse in Media – Scorecard Analysis
The scorecard approach is used to predict tomorrow’s leading companies within each sector using three screens including a thematic screen, a valuation screen, and a risk screen. The metaverse in media thematic report offers the music, film, and TV sector scorecard.
Music, Film, and TV Sector Scorecard Analysis
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The companies in the media sector investing in the metaverse are mainly concentrating their efforts on creating virtual worlds and organizing immersive experiences within them. These virtual worlds also allow competitions through games, with blockchain and cryptocurrencies creating play-to-earn markets for competitive gamers. Music giants such as Spotify are even using these virtual worlds to monetize virtual concerts.
- Metaverse adoption has stalled in 2023 with many of the largest companies halting all metaverse investment (e.g., Disney eliminated its metaverse department, and Microsoft discontinued its industrial metaverse plans).
- The immaturity of the enabling technologies is central to the metaverse’s problems, while a lack of clear use cases and a growing concern about data privacy and personal safety have deflated the hype around the technology.
Reasons to Buy
- Understand the impact of the metaverse theme for the media sector.
- Access the latest data on the metaverse theme in the media sector.
- Identify the leading digital transformation efforts from media companies through investment into the metaverse theme.
- Access case study insights on leading players within the metaverse theme.
Sun TV Network
Table of Contents
- 1 Executive Summary
- 2 The Metaverse Value Chain
- 2.1 Foundation layer
- 2.2 Tools layer
- 2.3 User interface layer
- 2.4 Experience layer
- 3 Media Challenges
- 4 The Impact of the Metaverse on Media
- 5 Case Studies
- 6 Data Analysis
- 6.1 Market size and growth forecasts
- 6.2 Mergers and acquisitions
- 6.3 Metaverse timeline
- 7 Companies
- 7.1 Leading metaverse adopters in media
- 7.2 Leading metaverse vendors
- 7.3 Specialist metaverse vendors in media
- 8 Sector Scorecard
- 8.1 Music, film, and TV sector scorecard
- 9 Glossary
- 10 Further Reading
- 11 Our Thematic Research Methodology
Frequently asked questions
What will be the metaverse market size in 2030?
The metaverse market is estimated to be $627 Billion in 2030.
What will be the CAGR in the metaverse market during 2020-2030?
The market is expected to grow at a CAGR of over 33% between 2020-2030.
Which are the main value chain components in the metaverse in media theme?
The key value chain components in the metaverse in media theme are the foundation layer, tools layer, user interface layer, and experience layer.
Who are the leading metaverse adopters in media?
ByteDance, iQiyi, Live Nation, Netflix, Rakuten, and Warner Music among others are some of the leading metaverse adopters in the media theme.
Who are the leading metaverse vendors?
Alibaba, Alphabet, Apple, Epic Games, Meta, Microsoft, Naver, Niantic, Roblox, and Tencent among others are the leading metaverse vendors.
Who are the specialist metaverse vendors in media sector?
Curio, Decentraland, IPG, The Wave, Wunderman Thompson, and WPP among others are some of the specialist metaverse vendors in the media theme.
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