Monster Beverage Corporation – Company Overview and Analysis, 2023 Update
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Monster Beverage Corporation Company Overview
Monster Beverage develops, markets, and distributes an assortment of soft drinks under the carbonates, energy drinks, iced/RTD tea drinks, and iced/RTD coffee drinks categories. The company markets and sells products under various brand names such as Monster Energy, BPM, BU, Java Monster, Muscle Monster, Burn, Nalu, NOS, Mother, Reign, Play, Power Play, Samurai, and Ultra Energy. Monster Beverage Corporation is actively investing in themes such as the future of work, easy & affordable, and sugar reduction.
The Monster Beverage Corporation company analysis report provides key findings based on market analysis and brand diversification by industry and geography.
Key Categories | · Energy Drinks
· Iced/RTD Tea Drinks · Carbonates · Iced/RTD Coffee Drinks |
Leading Regions | · North America
· West Europe · Latin America · East Europe · Asia · Australasia · Middle East and North Africa · Africa |
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Monster Beverage Corporation Company Analysis by Categories
The key categories covered by Monster Beverage Corporation are energy drinks, iced/RTD tea drinks, carbonates, and iced/RTD coffee drinks. Most of the company sales came from the energy drinks category in 2022. Its energy drinks product portfolio includes carbonated energy drinks, energy shakes, high-performance energy drinks, and pure energy seltzers. The energy drinks category is expected to grow across all regions during the forecast period primarily driven by growing consumer demand for healthier alternatives such as zero-sugar and low-calorie drinks.
Monster Beverage Corporation Company Analysis by Categories, 2022 (%)
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Monster Beverage Corporation Company Analysis by Regions
Monster Beverage Corporation has operations in North America, West Europe, Latin America, East Europe, Asia, Australasia, Africa, and the Middle East and North Africa. North America generated the highest revenue in 2022, followed by West Europe. The US was the leading market for the company accounting for over 57% of sales. Marketing initiatives have helped Monster Beverage to maintain its foothold in the region.
Monster Beverage Corporation Company Analysis by Regions, 2022 (%)
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Monster Beverage Corporation Company Analysis – Key Themes
Monster Beverage Corporation shows dominance in the health & wellness, ease & affordability, sugar reduction, sensory indulgence, and merger & acquisition themes.
Health & Wellness: In November 2022, Monster Beverage’s Monster Energy brand partnered with Formula One driver Lewis Hamilton to introduce a zero-sugar energy drink that is said to contain zero sugar and zero calories. The product is available in peach nectarine flavor. While the product was earlier launched as a single can, from January 2023, the product is also available in a multipack variant.
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Scope
• North America accounted for the majority share of revenue in 2022_x000D_
• The energy drinks category is expected to grow across all regions_x000D_
• High inflation can hit the consumption of beverages globally_x000D_
• Monster Beverage saw positive growth in sentiment score in Q1 2023
Key Highlights
- North America accounted for the majority share of revenue in 2022.
- The energy drinks category is expected to grow across all regions.
- High inflation can hit the consumption of beverages globally.
- Monster Beverage saw growth in sentiment score in Q1 2023.
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Table of Contents
Frequently asked questions
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Which was the category with the highest sales for Monster Beverage Corporation?
The energy drinks category had the highest sales in Monster Beverage Corporation in 2022 and is projected to register growth across all regions worldwide.
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Which was the highest revenue-generating region for Monster Beverage Corporation’s operations?
North America generated the highest revenue in 2022 and is forecast to register medium to high growth during 2022–27 across all categories in which Monster Beverage operates.
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What are the key themes that Monster Beverage Corporation is involved in?
Monster Beverage Corporation is involved in the themes of health & wellness, ease & affordability, sugar reduction, sensory indulgence, and merger & acquisition.
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