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Business of the National Basketball Association (NBA) 2021-22 – Property Profile, Sponsorship and Media Landscape

COVID-19 has Hit the NBA hard over the past few seasons, most notably through lost ticket revenues which are estimated to have cost them $3,222.64 million over the past two season. To offset these deals the league retains strong commercial growth, with team sponsorship worth $1,146.57 million a year across the active teams. The league is coming into the finals years of its current national media rights contracts and has already targeted a big increase when negotiations begin in 2022. In sponsorship the league has already seen a major growth trend in the number of cryptocurrency brands entering into partnerships, with Socios.com alone signing 17 unique team deals.


The report takes a closer look at the main business aspects of the league and highlights how much money has been generated from specific types of revenue generators. Despite COVID-19 worries, the league was able to increase its main national media rights contracts heading into 2022, with this report taking a closer look at the landscape, including the rights of regional broadcasters in North America. On top of looking at the leagues position on financial gains, the report also looks at the revenues associated with the teams individually as well as their status in the sport.

Key Highlights

League comparisons against the other four leading sports leagues in North America. Exploring stadium sizes and maximum ticketing revenue. The effect of COVID-19 on the league, both in 2020 and 2021. In depth detail for the media and sponsorship landscape of the league in general. Breakdown of all 30 teams, from online popularity to individual partnership details.

Reasons to Buy

An in depth look at one of the leading sports leagues in North America for the 2021-22 season. The NBA stands as the most popular sports league on social media and this report highlights how the league exploits this appeal.

Table of Contents

1. Executive Summary

2. Impact of COVID-19

3. NBA Overview

4. Media Landscape Breakdown

5. Sponsorship Landscape Breakdown

6. Team Sponsorship Overview

7. The Teams

List of Tables

Global Games Breakdown Tables

Ticket Sales Tables

National Media Broadcasters Table & Graph

Regional Broadcaster Table

International Broadcasters Table

League Sponsorship Breakdown Graphs & Tables

Team Sponsorship Graphs & Tables

List of Figures

COVID-19 Graphs

Average Attendance Graphs

Social Media Graphs

Athlete Social Media Graph

National Media Broadcasters Table & Graph

NBA Finals Viewership Graph

League Sponsorship Breakdown Graphs & Tables

Jersey Patch Sponsorship Graphs

Stadium Naming Rights Graphs

Team Sponsorship Graphs & Tables


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