Business of National Basketball Association (NBA) 2022-23 – Property Profile, Sponsorship and Media Landscape
Business of National Basketball Association (NBA) Report Overview
The annual sponsorship revenue from the National Basketball Association (NBA) was estimated to be $656.75 million. The current league structure splits the 30 active teams into two conferences – East and West, with the best eight teams in the regular season from each progressing to the playoffs. The NBA Finals attracts tens of millions of viewers each year across the globe and is one of the most eagerly anticipated annual sporting events in the US, where broadcast deals are highly lucrative.
The Business of National Basketball Association (NBA) report gives a detailed overview of the commercial landscape from a league perspective. The report also outlines the social media position of the main properties as well as ticketing revenue. It offers a clear breakdown of the sponsorship and media deals linked to the teams.
Business of NBA - Broadcasters
The key broadcasting partners of the NBA are ESPN-ABC and Turner Sports-TNT. These two networks have been the main platforms for the NBA in recent decades and by the end of the contract in 2025 will have held the exclusive NBA rights for 23 consecutive seasons. ESPN’S ABC has been the exclusive network for airing live coverage of the NBA Finals. ESPN’s agreement to combine with ABC for coverage of up to 44 post season games, including the conference finals, and the out of season Draft selection has allowed ESPN to grow its global position in the media rights for the NBA. Additionally, the rights ESPN hold has allowed the broadcaster to grow its streaming and online video content offering, introducing a new online video service.
Business of NBA Analysis, by Broadcasters, 2016-2025 (%)
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Business of NBA - Sponsors
The key sponsors in the NBA are Nike, PepsiCo, Rakuten, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton among others.
The NBA has a five-year deal with Nike, which makes Nike kit supplier to every NBA and WNBA team. In addition, the food, snack and beverage company PepsiCo have a five-year deal with the league.
Business of NBA Analysis by Sponsors, 2022-2023 (%)
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Business of NBA – Brand
The top brands engaged in sponsorship deals with the NBA are Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota among others. Verizon stands as the most active brand, with 21 deals for the 2022-23 NBA season.
Business of NBA Analysis by Brand, 2022-2023 (%)
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Business of NBA – Sector
The top sectors with highest number of deals in the Business of NBA are restaurant, beverages, financial services, retail, travel & tourism, food, automotive, gambling, pharmaceuticals & healthcare, technology, consumer goods, business & consumer services, telecommunications, energy & utilities, entertainment & leisure, clothing & accessories, construction & real estate, and media among others. The most prominent is the restaurant sector, with 244 signed.
Brands from 27 different sectors are engaged in sponsorship deals with NBA properties with the restaurant sector being the most active sponsoring sector across the league, followed by beverages and financial services sectors.
Business of NBA Analysis by Sector, 2022-2023 (%)
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Business of NBA Market Overview
| Annual Sponsorship Revenue | $656.75 million |
| Key Broadcasters | ESPN-ABC and Turner Sports TNT |
| Key Sponsors | Nike, PepsiCo, Rakuten, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton |
| Key Brands | Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota |
| Key Sectors | Restaurant, Beverages, Financial Services, Retail, Travel & Tourism, Food, Automotive, Gambling, Pharmaceuticals & Healthcare, Technology, Consumer goods, Business & consumer services, Telecommunications, Energy & utilities, Entertainment & leisure, Clothing & accessories, Construction & real estate, and Media |
Scope
The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.
Reasons to Buy
The report gives a detailed and in-depth overview of one of the biggest and most popular sport leagues in the world. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.
Key Players
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
The annual sponsorship revenue from the National Basketball Association was estimated to be $656.75 million in the 2022/23 season.
The key broadcasting partners of the National Basketball Association are ESPN-ABC and Turner Sports TNT.
The key sponsors of the NBA are Nike, PepsiCo, Rakuten, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton.
The top brands engaged in sponsorship deals with the NBA are Verizon, Socios.com, Ticketmaster, Coca-Cola, Kia, Lexus, Bally Bet, Jack Daniel’s, State Farm Insurance, Hennessy Cognac, Betway, DraftKings, Chick-Fil-A, CarMax, AT&T, Red Bull, Ford, FanDuel, Biosteel, American Express, and Toyota among others.
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