National Basketball Association (NBA) 2023 Finals – Post Event Analysis

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National Basketball Association (NBA) 2023 Finals Analysis Report Overview

The 2022-23 NBA season had 106 media broadcast deals across the world, with the US having 17 different broadcasters. Furthermore, around 70 globally recognized brands had partnered with the NBA.

The National Basketball Association (NBA) 2023 Finals analysis report provides a detailed overview of the key facts and events which took place in the US. It identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and investigates the sponsorship portfolios of the 2023 NBA Finals.

Key Broadcasters ·       ABC

·       ESPN

·       TNT

·       AT&T Sports

·       Bally Sports

·       Sky Sports

·       Sky Italia

·       NBA TV

Key Sponsors ·       2K Sports

·       Nike

·       PepsiCo

·       Tissot

·       American Express

·       Michelob Ultra

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NBA 2023 Finals – Broadcasters

The NBA Playoffs were broadcasted on ABC, ESPN, and TNT, with ABC averaging the highest number of viewers for the NBA Finals. TNT acquired the rights to 64 NBA regular season games, whereas ESPN acquired the rights to select NBA games on ABC, in a nine-year deal. Additionally, the 2023 Playoffs hit eight billion views across NBA social platforms, the most viewed playoffs ever. For instance, Twitter acquired the rights to show marquee events such as Christmas Day games, the NBA All-Star and the NBA Finals.

In the UK, pay-tv broadcaster Sky Sports acquired the rights to show live coverage of the 2022-23 NBA season, with live matches shown every week, including primetime evening games every Saturday and Sunday in the UK. In Italy, Sky Italia acquired the rights to show live coverage of the NBA season in a four-year deal. Moreover, NBA TV, the official broadcaster of the NBA, NBA G League, and WNBA, will show live coverage of the NBA season across many regions of the world, including many European countries such as Italy and France.

To know more about the NBA 2023 Finals broadcasters, download a free report sample

NBA 2023 Finals - Sponsorship Portfolio

NBA’s biggest annual sponsorship deal is with 2K Sports, followed by Nike, and PepsiCo. The NBA’s deal with Tissot sees the luxury watch brand serve as the official watch and timekeeper of the NBA, as well as the fourth-highest spending brand in the league. American Express has three deals with the NBA and Michelob Ultra serves as the NBA’s inaugural beer partner.

NBA Finals 2023 Annual Sponsorship Deal Values ($)

NBA Finals 2023 Annual Sponsorship Deal Values ($)

To know more about the NBA 2023 Finals sponsors, download a free report sample

Scope

This report provides:

  • An overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing
  • An analysis of the 2023 NBA Finals sponsors and the estimated annual values of these deals
  • Information regarding the events ticketing and attendance figures, player and team profiles, as well as the competition prize-money

Key Highlights

A detailed overview of the key facts and events which took place in the US The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio’s of the 2023 NBA Finals.

Reasons to Buy

For those wanting an in-depth analysis of how the NBA 2023 Finals performed, in the sense of both business and popularity.

2K Sports
Nike
PepsiCo
Tissot
Rakuten
Michelob Ultra
StateFarm
American Express
Google
Anheuser-Busch
AT&T
Coinbase
Sportradar
FanDuel
Fanatics
Beats
SAP
DraftKings
Ticketmaster
Sorare
BetMGM
KIA
Wilson
Puma
Adidas
William Hill
DoorDash
Kaiser Permanente
ExxonMobil
Mondelez
Kumho Tire
Microsoft
Servicenow
New Era
Taco Bell
Hotels.com
Hennessy
New Balance
Carmax
Oculus
Hyperice
Panini
Hasbro
Sony
Clorox
Hershey's
Foot Locker
Xpeng
UberEats
Louis Vuitton
Hisense
BetPlay
Popeyes
Hellmann's
Getty Images
Playstation
Parions Sport
Gatorade
Yoplait
Niantic
Intesa Sanpaolo
Dapper Labs
Deezer
InStyle
NEC
Sun Chlorella
Nissan
Nilox

Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Broadcasters

    • 2.1. NBA Finals 2023 Broadcast Breakdown in the US
    • 2.2. NBA Finals 2023 Broadcasts Breakdown Across Europe
    • 2.3. NBA Finals 2023 Broadcasters Breakdown Across the World

  • 3. Sponsorship

    • 3.1. NBA Finals 2023 Sponsorship Portfolio
    • 3.2. NBA Finals 2023 Sponsorship Portfolio – Top 3 Sponsors
    • 3.3. NBA Finals 2023 Sponsorship Portfolio Breakdown
    • 3.4. NBA Finals 2023 Sponsorship Contract Lengths

  • 4. Media Prize Money

    • 4.1. NBA Finals 2023 Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. NBA Finals 2023 Attendance and Ticketing Insight

  • 6. Team and Player Profiles

    • 6.1. NBA Finals 2023 Team Champions Profile – Denver Nuggets
    • 6.2. NBA Finals 2023 MVP Player Profile – Nikola Jokic

  • 7. Appendix

    • 7.1. References

  • 8. Contact Us

    • 8.1. About GlobalData
    • 8.2. Contact Us – A global network of offices

Table

Slide 14 and 15 – The table shows the NBA Finals 2023 Sponsorship Portfolio Breakdown.

Slide 16 – The table shows the NBA Finals 2023 Sponsorship Contract Lengths

Slide 16 – Prize Money Breakdown

Figures

Player Social Media Graph

NBA Game 6 Viewing Figures Table

Frequently asked questions

National Basketball Association (NBA) 2023 Finals – Post Event Analysis standard reports
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