Nigeria Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Nigeria Beer and Cider Market Report Overview
The Nigeria beer and cider market size was LCU1.31 trillion in 2022. The market is expected to grow at a CAGR of more than 11% from 2023 to 2028.
Nigeria Beer and Cider Market Outlook, 2022-2028 (LCU Trillion)
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The Nigeria beer and cider market research report provides detailed data analysis of the beer and cider sector and the introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Market Size (2022) | LCU1.31 trillion |
CAGR (2023-2028) | >11% |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Glass
· Metal |
Key Packaging Types | · Bottle
· Can |
Leading Brands | · Goldberg
· Life Lager · Hero (SAB) · 33 Export · Heineken |
Leading Companies | · Nigerian Breweries
· International Breweries · Consolidated Breweries · Guinness Nigeria |
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Nigeria Beer and Cider Market Segmentation by Distribution Channels
The on-premise distribution channel held the largest value in 2022.
The key distribution channels in the Nigerian beer and cider market are on-premise and off-premise. The on-premise distribution channel accounted for the largest value share in 2022. Among the two on-premise sub-channels, EDA will post the highest volume and value CAGR over 2022–28.
Nigeria Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Nigeria Beer and Cider Market Segmentation by Packaging
Bottle was the leading packaging type and glass packaging material was prominent in 2022.
The key packaging types in the Nigeria beer and cider market are bottles and cans. Bottles had the major market volume share in 2022 due to their high impermeability and sustainability attributes. The key packaging materials in the Nigeria beer and cider market are metal and glass. Glass packaging material was the leading packaging material in terms of volume due to its long shelf life and high aesthetic appeal.
Nigeria Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Nigeria Beer and Cider Market – Top Brands
Goldberg was the leading brand with the highest value in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Nigeria beer and cider brands. Some of the leading brands in the Nigeria beer and cider market are-
- Goldberg
- Life Lager
- Hero (SAB)
- 33 Export
- Heineken
Nigeria Beer and Cider Market Analysis by Brands, 2022 (%)
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Nigeria Beer and Cider Market – Competitive Landscape
Nigerian Breweries held the largest Nigeria beer and cider market share in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Nigeria beer and cider companies. Some of the leading companies in the Nigeria beer and cider market are –
- Nigerian Breweries
- International Breweries
- Consolidated Breweries
- Guinness Nigeria
Nigeria Beer and Cider Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Nigeria Beer and Cider Market Distribution Channel Outlook (Value, LCU Trillion, 2018-2028)
- On-Premise
- Off-Premise
Nigeria Beer and Cider Market Packaging Material Outlook (Value, LCU Trillion, 2018-2028)
- Metal
- Glass
Nigeria Beer and Cider Market Packaging Type Outlook (Value, LCU Trillion, 2018-2028)
- Bottle
- Can
Scope
a) The implementation of Sharia law in northern Nigeria prohibits the sale and consumption of alcoholic beverages, thereby restricting the growth of alcoholic drinks in the region.
b) In December 2022, the Nigerian government lifted all restrictions on public gatherings and removed pre-departure and post-arrival PCR test mandates for non-vaccinated individuals. This has led to a rise in footfall at hotel, restaurant, and café (HoReCa) establishments and a boost in inbound tourism, bolstering on-premise consumption.
Key Highlights
- High inflation and a weakening Naira have diminished the purchasing power of consumers. This may lead to reduced spending on beer and cider.
- The relaxation of COVID-19 restrictions led to an increase in footfall across on-premise outlets. This has positively affected volume growth.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Nigeria beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Nigeria beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
International Breweries (Nigeria)
Consolidated Breweries
Guinness Nigeria
Bature Brewery
Table of Contents
Frequently asked questions
-
What was the Nigeria beer and cider market size in 2022?
The beer and cider market size in Nigeria was LCU1.31 trillion in 2022.
-
What is the Nigeria beer and cider market growth rate?
The beer and cider market in Nigeria is expected to grow at a CAGR of more than 11% during 2023-2028.
-
Which was the leading distribution channel in the Nigeria beer and cider market in 2022?
On-premise was the leading distribution channel by value in the Nigeria beer and cider market in 2022.
-
Which was the leading packaging material in the Nigeria beer and cider market in 2022?
The glass was the leading packaging material by volume in the Nigeria beer and cider market in 2022.
-
Which are the leading brands in the Nigeria beer and cider market?
Some of the leading brands in the Nigeria beer and cider market are Goldberg, Life Lager, Hero (SAB), 33 Export, Heineken, and others.
-
Which are the leading companies in the Nigeria beer and cider market?
Some of the leading brands in the Nigeria beer and cider market are Nigerian Breweries, International Breweries, Consolidated Breweries, Guinness Nigeria, and others.
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