Outbound Tourism Spending Habits and Trend Analysis of the Top 10 Expenditure Markets, 2022 Update

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Outbound Tourism Market Overview

Despite the travel restrictions and lockdowns in 2021, outbound travel grew worldwide, with the second half of the year witnessing strong growth in international travel. Regional trends varied, as the Americas and Europe, saw healthy growth, and Asia registered a further decline. While leisure travel recorded growth in 2021, business travel witnessed a decline. The major driving factor contributing to growth in 2021 was sun and beach holidays. However, the Russia-Ukraine war is resulting in high oil prices, increased travel costs, and the interruption of travel in eastern Europe.

The Outbound tourism market report provides an in-depth analysis of the top 10 spending outbound markets globally. Here, detailed commentary and analysis are provided for outbound spending in the US, Germany, France, the UK, the Netherlands, Russia, Belgium, Italy, Switzerland, and Austria.

Outbound Tourism Market Dynamics

Despite the concerns regarding the pandemic and the Russia-Ukraine war, global international tourism recovery looks promising. Source markets with high outbound travel potential over the forecast period include China, the US, Germany, the UK, and France. France, Spain, the US, Italy, and China are the preferred destination markets. Travel to Europe is in high demand among Americans and Asians. The rise in the value of the US dollar in 2022 is favoring American travelers making trips abroad. The China Outbound Tourism Research Institute forecasts a strong wave of outbound travel from China in 2023. Chinese outbound travel post-COVID will see students traveling internationally, along with business travelers and high net-worth people. The pandemic has also led travelers to choose independent travel over package tours.

Top Expenditure Markets in Outbound Tourism

The US

With the relaxation of COVID-19 restrictions, the US outbound tourism industry performed well in 2021.  Travel from the US to Mexico showed growth in 2021 even though the US – Mexico land border was closed for nonessential travel until November 2021. As there were no quarantine or testing requirements for entering Mexico, the US travelers flew to the country throughout 2021. The development of Mexico’s health and wellness and medical tourism offerings also led to the growth in trips to Mexico.

Germany

German outbound tourism in 2021 performed at par with 2020. In 2021, travel to Turkey had a high demand among Germans. The large number of Turkish migrants living in Germany is a key driver of this travel. Antalya and the resort town of Side are the most preferred Turkish cities for German vacationers.

Furthermore, outbound travel from Germany to Greece doubled in 2021. Summer in Greece is a favorite vacation for German tourists due to their desire for the beaches and the Greek sun.

France

France, which used to be in the fifth position in outbound expenditure, moved to the third in 2021. A marketing campaign to promote the Maldives as a travel destination for the French focused on presenting the Maldives as naturally social-distanced and its accommodations as following strict COVID-19 safety policies. The campaign is likely to attract more French tourists to the Maldives over the coming years. Moreover, even during the pandemic, Spain remained the top destination for French tourists.

The UK

Since the UK was exposed to multiple variants of the coronavirus in 2021, many destinations banned UK travelers from entering their country or at least imposed significant restrictions. The key destination markets such as Spain, France, Italy, Ireland, and the US were among the countries that banned UK arrivals. With rising COVID-19 cases, the reluctance to travel among Britons also contributed to the decline in outbound trips. Trips from the UK to the US declined drastically in 2021, but international departures to Cyprus increased significantly.

Netherlands

The Dutch outbound tourism sector performed comparatively better in 2021. However, since many travel restrictions were still in place, recovery to pre-pandemic levels was sluggish. In 2021, trips from the Netherlands to Turkey increased significantly, driven by the weak value of the lira.

Outbound Tourism Market, by Country

Outbound Tourism Market, by Country

For more outbound tourism market insights, download a free report sample

Outbound Tourism Market Report Overview

Key Expenditure Markets The US, Germany, France, the UK, the Netherlands, Russia, Belgium, Italy, Switzerland, and Austria

Scope

  • This report provides detailed market analysis, information, and insights for the top 10 outbound spending markets globally.
  • Historic and forecast tourist volumes covering the top 10 global outbound tourism markets are combined with a detailed analysis of tourist spending patterns in these markets.
  • Actionable insight on key trends and issues in these markets is then given.

Reasons to Buy

  • Understand how the top 10 markets are expected to grow using historic and forecast market data
  • Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
  • Direct promotional efforts in the most promising markets by identifying the high-spending source markets

Table of Contents

Table of Contents

Snapshot

Top 10 Expenditure Markets in Focus

United States: Outbound Tourism Spending Habits

Germany: Outbound Tourism Spending Habits

France: Outbound Tourism Spending Habits

United Kingdom : Outbound Tourism Spending Habits

Netherlands: Outbound Tourism Spending Habits

Russia: Outbound Tourism Spending Habits

Belgium: Outbound Tourism Spending Habits

Italy: Outbound Tourism Spending Habits

Switzerland: Outbound Tourism Spending Habits

Austria: Outbound Tourism Spending Habits

Outlook

Appendix

References

Terminology and definitions

About GlobalData

Figures

List of Figures

Figure 1: Top 10 outbound tourism expenditure in 2021 ($B)

Figure 2: Top 10 outbound tourism expenditure in 2021 ($B)

Figure 3: US outbound tourism expenditure ($B)

Figure 4: US outbound trips to Mexico (M)

Figure 5: Germany outbound tourism expenditure ($B)

Figure 6: Germany outbound trips to Greece (M)

Figure 7: France outbound tourism expenditure ($B)

Figure 8: France outbound trips to Spain (M)

Figure 9: UK outbound tourism expenditure ($B)

Figure 10: UK outbound to the US (M)

Figure 11: Netherlands outbound tourism expenditure ($B)

Figure 12: Netherlands outbound trips to Turkey (Thousand)

Figure 13: Russia outbound tourism expenditure ($B)

Figure 14: Russian outbound trips (M)

Figure 15: Belgium outbound tourism expenditure ($B)

Figure 16: Belgium outbound trips to Greece (Thousand)

Figure 17: Italy outbound tourism expenditure ($B)

Figure 18: Italy outbound trips to Greece (M)

Figure 19: Switzerland outbound tourism expenditure ($B)

Figure 20: Switzerland outbound trips to Turkey (Thousand)

Figure 21: Austria outbound tourism expenditure ($B)

Figure 22 : Austria outbound trips to Croatia (M)

Figure 23: Top 10 outbound expenditure markets 2025 ($B)

Frequently asked questions

Outbound Tourism Spending Habits and Trend Analysis of the Top 10 Expenditure Markets, 2022 Update thematic reports
Currency USD
$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Outbound Tourism Spending Habits and Trend Analysis of the Top 10 Expenditure Markets, 2022 Update was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Travel and Tourism
New
Car Rental Market Size, Share, Trends and Analysis by Customer…
$3,950 | March 2024
Travel and Tourism
New
Online Travel - Thematic Intelligence
$995 | March 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Outbound Tourism Spending Habits and Trend Analysis of the Top 10 Expenditure Markets, 2022 Update in real time.

  • Access a live Outbound Tourism Spending Habits and Trend Analysis of the Top 10 Expenditure Markets, 2022 Update dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.