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Poland Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

There is no doubt that COVID-19 has placed financial strain on individuals and families, where many job losses have resulted in lower levels of disposable income. This shift concerning disposable income does not lend itself to Polish travelers looking to make long-haul, extravagant trips in 2022. Travelers will want to travel due to the lessening of lockdown restrictions that have been in place for two years, however, may not have the means to. This could result in changing preferences to more low-cost options, traveling during the non-peak period, and keeping holidays shorter than usual.

The Poland source tourism market research report provides a thorough insight into Poland domestic and outbound tourism market. It looks at the profiles of Polish tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Poland outbound travel market.

What are the major Poland tourism market drivers?

Domestic travel will be the first to recover in many countries and Poland is no different as it relies on a large proportion of domestic travel already. There is already an appetite for domestic travel, and this is only set to grow further in the coming months. Moreover, there is pent-up demand for leisure and VFR travel. Business travel may also catch up as they return to normal office procedures. As a result, providers should look to attract domestic tourists in 2022 as opposed to focusing their marketing strategies on international tourism.

Even with the progress made regarding vaccinations and COVID-19 cases, there is still uncertainty and the potential for future lockdowns. With the emergence of new variants or surges in cases, it is unlikely that international travel will be popular in this country until stability has been established. Poland is fortunate in its location, as it is an easy-to-access ‘ready-made’ tourist destination and has strong transport links with neighboring countries. So, even with these misgivings, outbound travel can recover quickly but it won’t be as quick as domestic travel.

What is the impact of COVID-19 on the Poland tourism market?

COVID-19 cases are continuing to fall in Poland after a spike in cases around the new year. Travelers will be discouraged from booking trips soon, waiting until the COVID-19 situation is secure and trips planned are likely to go ahead. Many travelers will have had multiple holidays canceled and money lost or tied up in holidays that they are not able to go ahead. Money lost on previous holidays will discourage new holidays to be booked whilst uncertainty regarding the situation is high.

What are the key segments in the Poland tourism market?

The key segments in the Poland tourism market are domestic tourism and outbound tourism.

Domestic Tourism Market in Poland

Poland has a comprehensive network of ports along its coast, with routes that connect major and minor port cities allowing for easy travel and easy connections. Not only do these ports make trips between cities such as Gdansk, Gdynia, Szczecin, and Swinoujscie easy and efficient but also encourage short-length domestic travel. Domestic travel in Poland via sea remains a popular option compared to other domestic travel methods as they have their downsides. Traveling by car into major cities encounters problems with parking, where traveling by air requires travel out of the city to rural airports, and troubles with check-in and baggage restrictions and fees.

Outbound Tourism Market in Poland

While Poland is emerging as a holiday destination itself, and many Poles stay local for their year-round trips, traveling abroad is still popular for many reasons. Leisure remains the most popular reason for travel, followed by VFR and business travel. VFR travel out of Poland is small in comparison to domestic VFR trips. There is a good opportunity for destinations that are looking to attract travelers wanting to travel from Poland for leisure purposes. Leisure travelers have the ability and willingness to spend more money per trip than those traveling for VFR.

Poland Source Tourism Market Analysis by Segments

Poland Source Tourism Market Analysis by Segments

For more segment insights, download a free report sample

What are the key types of holidays in the Poland tourism market?

The key types of holidays in the Poland tourism market are sun & beach holidays, city break holidays, cultural holidays, gastronomical holidays, wellness/medical holidays, multi-stop trip holidays, cruise holidays, visiting friends or family, adventure/sports, eco holidays, religious holidays, LGBTQIA+, and wedding-related holidays.

Poland Source Tourism Market Analysis by Types of Holidays

Poland Source Tourism Market Analysis by Types of Holidays

For more types of holiday insights, download a free report sample

Market report scope

Key segments   Domestic Tourism and Outbound Tourism
Key types of holidays Sun & Beach Holidays, City Break Holidays, Cultural Holidays, Gastronomy Holidays, Wellness/Medical Holidays, Multi-Stop Trip Holidays, Cruise Holidays, Visiting Friends or Family, Adventure Sports, Eco Holidays, Religious Holidays, LGBTQIA+, and Wedding Related Holidays

Scope 

  • This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Polish outbound travel market.

Reasons to Buy

  • This report provides a clear insight into developments in Poland’s domestic and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

  • The report explores the different profiles of Polish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 on Polish outbound and domestic tourism.

Key Players

LOT Polish Airlines

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Table of Contents

Table of Contents

Overview

Country Snapshot: 2021

Polish tourism market in 2021: at a glance

Risk

Main Findings

Polish Tourist Profile

What types of holidays do Polish travelers take?

Insight into the Polish traveler

How has COVID-19 affected Polish travelers’ appetite for travel?

Domestic Tourism

Domestic Flows

Domestic Spending

Outbound Tourism

Outbound Flows

Outbound Spending

Main and Developing Destination Markets

Where did Polish tourists travel to in 2021?

Main Destination Markets

Developing Destination Markets

Outlook

Opportunities

Threats

Appendix

List of Tables

Table 1: Canadean Travel and Tourism Sector Definitions

List of Figures

Figure 1: Domestic Trips and Domestic Expenditure

Figure 2: Domestic Trips by Purpose of Visit, Overnight Stays and Average Length of Trip

Figure 3: Inbound Trips and Inbound Expenditure, 2010-2020

Figure 4: Tourist Arrivals from Top 10 Countries (Thousands), 2010-2020

Figure 5: Inbound Trips by Purpose of Travel and Mode of Transport

Figure 6: Outbound Trips and Outbound Expenditure, 2010-2020

Figure 7: Tourist Departures to Top 10 Countries (Thousand), 2010-2020

Figure 8: Outbound Trips by Purpose of Travel and Mode of Transport

Figure 9: Airlines – Revenues and Seats Sold

Figure 10: Low Cost Airlines – Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 11: Full Service Airlines – Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 12: Charter Airlines – Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 13: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015

Figure 14: Hotel Industry Revenues, Rooms Available and Revpar

Figure 15: Hotel Establishments and Hotel Rooms by Category

Figure 16: Budget Hotels – Revenues and Occupancy Rates

Figure 17: Budget Hotels – Revenues and Guests by Customer Type

Figure 18: Midscale Hotels – Revenues and Occupancy Rates

Figure 19: Midscale Hotels – Revenues and Guests by Customer Type

Figure 20: Upscale Hotels – Revenues and Occupancy Rates

Figure 21: Upscale Hotels – Revenues and Guests by Customer Type

Figure 22: Luxury Hotels – Revenues and Occupancy Rates

Figure 23: Luxury Hotels – Revenues and Guests by Customer Type

Figure 24: Top 10 Hotels (Volume), 2015

Figure 25: Market Value of Car Rental Industry

Figure 26: Revenues of Car Rental Industry

Figure 27: Fleet Size, Rental Days and Market Utilization Rate

Figure 28: Travel Intermediaries Market Value, 2010-2020

Figure 29: Travel Intermediaries Revenues – Online Vs In-store

Figure 30: Major Airports

Figure 31: Major Airports

Figure 32: Number of Domestic Trips by Purpose (Thousand), 2011-2020

Figure 33: Domestic Trips – Overnight Stays (Thousand), 2011-2020

Figure 34: Total Domestic Tourism Expenditure by Category (Zl Million), 2011-2020

Figure 35: Average Expenditure per Domestic Tourist by Category (Zl), 2011-2020

Figure 36: International Arrivals by Region (Thousand), 2011-2020

Figure 37: International Arrivals by Purpose of Visit (Thousand), 2011-2020

Figure 38: International Arrivals by Mode of Transport (Thousand), 2011-2020

Figure 39: Inbound Trips – Overnight Stays (Thousand), 2011-2020

Figure 40: Total Inbound Tourism Expenditure by Category (Zl Million), 2011-2020

Figure 41: Average Expenditure per Inbound Tourist by Category (Zl), 2011-2020

Figure 42: International Departures by Region (Thousand), 2011-2020

Figure 43: International Departures by Purpose of Visit (Thousand), 2011-2020

Figure 44: International Departures by Mode of Transport (Thousand), 2011-2020

Figure 45: Outbound Trips – Overnight Stays (Thousand), 2011-2020

Figure 46: Total Outbound Tourism Expenditure by Category (Zl Million), 2011-2020

Figure 47: Average Expenditure per Outbound Tourist by Category (Zl), 2011-2020

Figure 48: Seats Available by Airline Type (Thousand), 2011-2020

Figure 49: Seats Sold by Airline Type – Business Travel (Thousand), 2011-2020

Figure 50: Seats Sold by Airline Type – Leisure Travel (Thousand), 2011-2020

Figure 51: Load Factor by Airline Type (%), 2011-2020

Figure 52: Passenger Kilometers Available by Airline Type (Million), 2011-2020

Figure 53: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2011-2020

Figure 54: Revenue per Passenger by Airline Type (Zl), 2011-2020

Figure 55: Total Revenue by Airline Type (Zl Million), 2011-2020

Figure 56: Establishments by Hotel Category, 2011-2020

Figure 57: Available Hotel Rooms by Hotel Category, 2011-2020

Figure 58: Room Occupancy Rate by Hotel Category (%), 2011-2020

Figure 59: Room Nights Available by Hotel Category (Million), 2011-2020

Figure 60: Room Nights Occupied by Hotel Category (Million), 2011-2020

Figure 61: Average Revenue per Available Room by Hotel Category (Zl), 2011-2020

Figure 62: Revenue per Occupied Room by Hotel Category (Zl), 2011-2020

Figure 63: Total Revenue Per Available Room by Hotel Category (Zl), 2011-2020

Figure 64: Total Revenue by Hotel Category and Customer Type (Zl Million), 2011-2020

Figure 65: Guests by Hotel Category and Customer Type (Thousand), 2011-2020

Figure 66: Car Rental – Market Value by Customer Type and Rental Location (Zl Million), 2011-2020

Figure 67: Car Rental – Fleet Size, 2011-2020

Figure 68: Car Rental Occasions (Millions), 2011-2020

Figure 69: Car Rental Days (Million), 2011-2020

Figure 70: Car Rental – Average Rental Length (Days), 2011-2020

Figure 71: Car Rental – Market Utilization Rate (%), 2011-2020

Figure 72: Car Rental – Average Revenue per Day (Zl), 2011-2020

Figure 73: Travel Intermediaries Market Value by Product Type (Zl Million), 2011-2020

Figure 74: Travel Intermediaries Online Revenues by Provider (Zl Million), 2011-2020

Figure 75: Travel Intermediaries Online Revenues by Type of Tourist (Zl Million), 2011-2020

Figure 76: Travel Intermediaries In-store Revenues by Provider (Zl Million), 2011-2020

Figure 77: Travel Intermediaries In-store Revenues by Type of Tourist (Zl Million), 2011-2020

Figure 78: Travel Agent Revenues from Domestic Tourism by Sales Channel (Zl Million), 2011-2020

Figure 79: Travel Agent Revenues from International Tourism by Sales Channel (Zl Million), 2011-2020

Figure 80: Tour Operator Revenues from Domestic Tourism by Sales Channel (Zl Million), 2011-2020

Figure 81: Tour Operator Revenues from International Tourism by Sales Channel (Zl Million), 2011-2020

Figure 82: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (Zl Million), 2011-2020

Figure 83: Other Intermediaries Revenues from International Tourism by Sales Channel (Zl Million), 2011-2020

Figure 84: Total Tourism Output by Category (Zl Million), 2011-2020

Figure 85: Direct Tourism Output by Category (Zl Million), 2011-2020

Figure 86: Indirect Tourism Output by Category (Zl Million), 2011-2020

Figure 87: Total Tourism Output Generated per Employee by Category (Zl), 2011-2020

Figure 88: Direct Tourism Output Generated per Employee by Category (Zl), 2011-2020

Figure 89: Indirect Tourism Output Generated per Employee by Category (Zl), 2011-2020

Figure 90: Total Tourism Employment by Category (Thousand), 2011-2020

Figure 91: Direct Tourism Employment by Category (Thousand), 2011-2020

Figure 92: Indirect Tourism Employment by Category (Thousand), 2011-2020

Figure 93: Average Salary per Employee by Category (Zl), 2011-2020

Figure 94: Total Gross Income Generated by Total Tourism Employment by Category (Zl Million), 2011-2020

Figure 95: Methodology

Frequently Asked Questions

The key segments in the Poland tourism market are domestic tourism and outbound tourism.

The key types of holidays in the Poland tourism market are sun & beach holidays, city break holidays, cultural holidays, gastronomical holidays, wellness/medical holidays, multi-stop trip holidays, cruise holidays, visiting friends or family, adventure/sports, eco holidays, religious holidays, LGBTQIA+, wedding-related holidays, and other holidays.

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