Portugal Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Portugal’s sportswear market was valued at EUR1,646.0 million in 2020 and is expected to grow with a CAGR of more than 4% by 2025. The sportswear market of Portugal experienced a decline of more than 10% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Portugal’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by online specialists and other online retailers. Nike, Adidas, and ASICS were the top brands in Portugal’s sportswear market in 2021.
Portugal sportswear market overview
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What are the market dynamics of the Portuguese sportswear market?
Sports clothing: Portugal’s sports clothing consisted of womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period, while menswear showed the lowest growth rate. Womenswear is expected to show a value growth of more than EUR150 million during 2020-2025, while menswear will increase by more than EUR50 million. In 2020, sports-inspired casual wear was the dominating sportswear type, followed by active, and technical sportswear types. Other sports had the highest share amongst the sports clothing based on activity in 2020, followed by training, running and football (soccer only). By value Nike, Adidas, and Decathlon were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 5% during 2021-2025, to reach a value of more than EUR800 million by 2025. Portugal’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Women’s footwear is expected to show a value growth of more than EUR100 million during 2020-2025 and men’s footwear will also increase by more than EUR40 million. In 2020, active was the dominating sports footwear type, followed by sports-inspired casualwear and technical sports footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Adidas, and ASICS were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 10% during 2021-2025, to reach a value of more than EUR50 million by 2025. Portugal’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves are expected to show the highest growth rate during the forecast period, while scarves showed the lowest growth rate. Handbags had the highest share of Portugal’s sports accessories in 2020, followed by hats and sunglasses. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by active, and technical sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Nike, Adidas, and Lacoste were the top sports footwear brands by value in 2021.
What are the key segments of Portugal’s sportswear market?
Portugal’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period.
Portugal sportswear market, by key categories
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What are the major distribution channels in Portugal’s sportswear market?
Offline purchases had a major share in Portugal’s sportswear market, with online penetration being less than 20% in 2020. The distribution channels in Portugal’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, other specialist retailers, value, discount and variety stores and general merchandise retail and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online specialists and online retailers. The online specialist is expected to outperform other online retailers by 2025.
Portugal sportswear market, by distribution channels
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Which are the top sportswear brands in Portugal?
The major sportswear brands in Portugal’s sportswear market include Nike, Adidas, ASICS, Decathlon, New Balance, Lacoste, Converse, Reebok, Vans, Under Armour, Puma, Champion, LOWA, Rip Curl, Hummel, The North Face, FILA, Callaway, and Mizuno. Most of the brands had mass-market price positioning, while Vans, Lacoste, LOWA and Hummel had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
Portugal sportswear market, by key brands
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Market report scope
Market size (year – 2020) | EUR1,646.0 million |
Growth rate (CAGR) | >4% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, other specialist retailers, value, discount and variety stores and general merchandise retail and others |
Key brands | Nike, Adidas, ASICS, Decathlon, New Balance, Lacoste, Converse, Reebok, Vans, Under Armour, Puma, Champion, LOWA, Rip Curl, Hummel, The North Face, FILA, Callaway, and Mizuno |
This databook provides both the historic and forecast market data of total retail sales, and the clothing, footwear, and accessories market in Portugal. It illustrates the data with charts, graphs and tables summarizing the value, with category details in the clothing, footwear, and accessories sector. The forecasts include the impact of COVID-19 on growth. The databook also reveals major retailers’ share in the clothing, footwear and accessories sector with their price and market positioning in 2020.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Adidas
ASICS
New Balance,Decathlon
Lacoste
Under Armour
Reebok
Converse
Table of Contents
Frequently asked questions
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What was the market value of Portugal’s sportswear market in 2020?
Portugal’s sportswear market was valued at EUR1,646.0 million in 2020.
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What is the growth rate of the sportswear market in Portugal?
Portugal’s sportswear market is expected to grow by a CAGR of more than 4% during 2021-2025.
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What are the key categories of the sportswear market in Portugal?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of Portugal’s sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online specialists, and online retailers.
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What are the key brands in the sportswear market in Portugal?
The top sportswear brands in Portugal’s sportswear market include Nike, Adidas, ASICS, Decathlon, New Balance, Lacoste, Converse, Reebok, Vans, Under Armour, Puma, Champion, LOWA, Rip Curl, Hummel, The North Face, FILA, Callaway, and Mizuno.
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