Quarterly Beverage Tracker First Quarter 2016: Romania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Q1-16 was another very good quarter for commercial beverages, driven largely by improved consumer confidence and an increase in disposable incomes. The main concerns for alcoholic drinks is the downtrend of traditional trade, which is a key sales channel for many low-end and mainstream brands of beer, wine and spirits. Hot beverages demonstrated a positive growth in Q1-16, owing much to the positive economic momentum.
Scope
• Consumption of still drinks increased in Q1-16, maintaining the rapid pace seen in the second half of 2015. Growth appears to be due to increasing disposable income and increased consumer confidence, on top of lower prices.
• Alcoholic drinks have had a good quarter with all categories growing positively as excise duty on spirits was reduced which mainly contributing to the boost in sales.
• Modern trade expansion is a major driver for the overall growth in packaged white milk, offsetting the decline in sales of unprocessed milk by small farmers in open markets or at the farm.
• The hot coffee market remains quite unsophisticated with instant coffee made at home being dominant by far.
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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