Quarterly Beverage Tracker First Quarter 2016: United Kingdom; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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All the vital news, analysis, and commentary curated by our industry experts.
A sustained strong performance by plain packaged water negated declines in various other soft drink categories. The announced sugar tax took the UK soft drinks industry by surprise resulting in reformulating brands to reduce sugar content during the quarter. European legalization which banned the use of the term ‘probiotic’ has stifled drinking yogurt growth. The success of coffee can be linked to the rise of coffee pods and coffee pod machines.
Scope
• Carbonates got off to a slow start due to supply chain issues plus the mounting sugar issue, with volumes down for the first quarter. Fruit flavours fared better than non-fruit, as did niche players for this category.
• The dairy industry, which is furious after new guidelines issued by Public Health England urged consumers to reduce milk consumption, is seeking government support of its export expansion strategy, including the removal of unnecessary costs and complexity in the certification process and an improvement in inspection procedures.
• Growing interest in coffee, aided by the expanding number of on-premise coffee shops as well as convenience shops and forecourts serving the hot beverage fuelled by the ‘on the go’ trend.
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the United Kingdom beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in United Kingdom to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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