Quarterly Beverage Tracker Fourth Quarter 2015: Germany; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Both packaged water and carbonates achieved positive growth. Packaged water benefitted from the warm weather while price promotions boosted carbonates consumption. Energy drinks gained volume. Overall all commercial beverages growth was flat in Q4-15; whereas soft drinks and hot drinks increased marginally. Seasonal beverages were less impacted as consumers enjoyed being at Christmas markets without freezing.
Scope
• Despite the comparatively warm weather in December, bulk/HOD water lost volume in the last quarter of 2015
• Seasonal and specialty beers increased in popularity, however weren’t able to balance losses in other segments
• Marketing support was seen for major brands of dairy drinks. Other brands and PL lines mainly focused their activities on price promotions
• Hot coffee volume was aided by price promotions during the holidays
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the XX beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in XX to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
Table of Contents
Table
Figures
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.