Quarterly Beverage Tracker Fourth Quarter 2015: Hungary; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Slow growth of the economy and a declining unemployment rate helped generate retail sales in Q4-15 and a good performance for the soft drinks sector. Strong gains in packaged water and carbonates allowed all commercial beverages to enjoy a positive final quarter. Sugared/sweetened flavoured waters also captured attention as they are perceived as healthier than classical carbonates. Overall gains in dairy drinks were modest as the government financed marketing campaigns to encourage consumption of quality Hungarian dairy products.
Scope
• Low prices especially from Private Label brands attracted consumers to packaged water during Quarter 4
• Flavoured waters are seen as healthy, thirst quenching and inexpensive soft drinks, with many exciting new flavor offerings
• Dairy drinks are in crisis; the raw milk purchase price is very low and there are still cheap imported dairy products in retail stores
• With no increases in excise duty affecting the beer category in 2015, the small premium segment of hand crafted beers helped boost quarterly volumes
• Cider is capturing interest but the lack of popularity in rural areas remains a barrier
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Hungary beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Hungary to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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