Quarterly Beverage Tracker Fourth Quarter 2015: United Kingdom; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Combined ACB categories managed an increase in Q4-15, mainly driven by hot coffee and price driven white milk. Soft drinks were flat for the quarter and the year in general. Volumes were affected by carbonates and squash/syrups. Volumes of both condensed and evaporated milk have benefited from TV cooking shows. Disappointing weather in Q3 was a major cause for disappointing soft drink sales during the year.
Scope
• Market growth benefited from the increased focus on sugar and was also helped, to an extent, by water enhancers
• Beer sales were reported to have enjoyed a sizeable spike in sales following the international rugby competition which culminated at the end of October
• The hot tea category suffered on-going losses for the year, in both volume and value terms
• Hot coffee sales surged as the public became more familiar with the different origins and blends available
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the United Kingdom beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in United Kingdom to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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