Quarterly Beverage Tracker Fourth Quarter 2017: Colombia
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All the vital news, analysis, and commentary curated by our industry experts.
GlobalData’s Colombia Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
– Top line consumption volumes for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2017 provisional data and 2018 forecasts for all beverage categories.
– Carbonates consumption data for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2017 provisional data and 2018 forecasts split by regular vs low calorie, and key flavor.
– An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
– Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.
Scope
– All commercial beverages showed a slight recovery of almost 1% in Q4-17
– The moderate growth of the Colombian economy positively influenced consumption
– The aggressive price war among leading players has favored beverage consumption
– The contraction of the soft drinks market slowed down in Q4-17 compared to Q3-17, mostly supported by the good performance depicted in December
– Beer was among the best performing categories, thanks to the aggressive promotional activities carried out by leading players
Reasons to Buy
– Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning.
– Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives.
– Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
– View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
– Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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