Saudi Arabia Sports Broadcasting Media (Television and Telecommunications) Market Landscape

Saudi Arabia Sports Broadcasting Media Market Report Overview

The total telecom and pay-TV service revenues in Saudi Arabia was $15.1 billion in 2023 and the market will register a CAGR of more than 5% during 2023-2028. Increasing revenue in mobile data, fixed broadband, and pay-TV segments is driving the market growth.

Saudi Arabia Sports Broadcasting Media Market Outlook 2023-2028 ($ Billion)

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The Saudi Arabia sports broadcasting media market research report provides in-depth insights into the television and telecom services market concerning sports broadcasting in Saudi Arabia. The report also analyzes the key players and the competitive landscape of the mobile services and fixed broadband market.

Saudi Arabia Sports Broadcasting Media Market Broadcasters

The key broadcasters in Saudi Arabia’s sports broadcasting media market are MBC, Saudi Sports Company (SSC), AD Sports, Starzplay Arabia, and BeIN Sports among others.

SSC: Saudi Sports Company (SSC), a state-backed sports media group, launched in November 2020 to provide top-level sports coverage to viewers in the kingdom. SSC has agreed a deal with the MBC Group, which will provide broadcasting services and distribution via its Shahid streaming platform. Content to be aired on the SSC suite of digital channels includes Saudi Arabia’s national soccer teams, soccer’s Saudi Pro League, AFC Asian Cup, AFC Champions League, motorsport’s Formula E and Extreme E, and LIV Golf.

Saudi Arabia Sports Broadcasting Media Market Analysis, by Broadcasters

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Saudi Arabia Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the Saudi Arabia sports broadcasting media industry are SVOD services, mobile services, and fixed broadband services among others.

SVOD Services: Saudi Arabia had more than 5 million subscription video-on-demand (SVOD) accounts at the end of 2023. Saudi Arabia’s SVOD accounts will grow further by 2028 owing to strong fixed and mobile connectivity throughout the country, a high spending capacity of a large section of the population, and rising adoption of SVOD services in partnerships with telcos.

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Saudi Arabia Sports Broadcasting Media Market - Competitive Landscape

A few of the leading players in the Saudi Arabia sports broadcasting media market are:

• STC
• Mobily
• OSSN
• BeIN
• Zain

STC (Saudi Telecom Company) held majority shares in the mobile, fixed broadband, and pay-TV markets in 2023. The company strengthened its 5G positioning through a collaboration with Huawei collaboration, introducing a first-of-its-kind SuperLink solution. In the mobile segment, STC will expand its product portfolio to reach a new market segment by implementing two 2,100Mhz spectrum blocks for A2G and MSS networks.

Saudi Arabia Sports Broadcasting Media Mobile Market Analysis by Players, 2023 (%)

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Segments Covered in the Report

Saudi Arabia Sports Broadcasting Media Sectors Outlook (Value, $ Billion, 2021-2028)

• TV Services
• SVOD Services
• Mobile Services
• Fixed Broadband Services

Scope

• Pay-TV operators had 2.3 million subscribers in 2023, a 9.2% increase from 2022.
• Saudi Arabia had an estimated 5.2 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 1.2 million or 30.4% from 2022. Saudi Arabia’s SVOD accounts are expected to grow at a CAGR of 10.6% over the forecast period, reaching 8.6 million in 2028.
• Total mobile subscriptions in Saudi Arabia reached an estimated 64.7 million in 2023. Over the forecast period, mobile operators will add a combined 21.4 million mobile subscribers at a CAGR of 5.9%, bringing the country’s total mobile subscriptions to 86.1 million in 2028.
• Total fixed broadband lines in Saudi Arabia will increase from 2.5 million in 2023 to 5.3 million by the end of 2028, supported by growing investment in broadband infrastructure, adoption of high-speed fiber broadband services, along with increasing fixed wireless service subscriptions.

Key Highlights

• IPTV will remain the leading pay-TV services delivery platform during the forecast period with its subscriptions increasing from 1.3 million in 2023 to 2.3 million in 2028, driven by expanding fixed broadband infrastructure, which supports the delivery of high-quality IPTV services.
• The SVOD growth is supported by strong fixed and mobile connectivity throughout the country, a high spending capacity of a large section of the population, SVOD players expanding their local content offerings, and rising adoption of SVOD services is partnerships with telcos.
  

  4G was the leading mobile technology in 2023, accounting for 75.6% share of total mobile subscriptions. However, 4G subscriptions will decline drastically over the forecast period, falling to 15.3% in 2028.

• Fiber-optic lines accounted for the largest share of residential fixed broadband subscriptions with 55.1% in 2023 and will continue to grow further to reach 68.4% in 2028, driven by ongoing efforts by operators like STC and Zain to upgrade fiber infrastructure and customer experience.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Saudi Arabia television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Saudi Arabian pay-TV, SVOD, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
• With 24 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.