Saudi Arabia Retail Banking Analysis by Consumer Profiles, 2023 Update

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Saudi Arabia Retail Banking Market Analysis Report OVerview

A few distinct personas have been created through a cluster analysis of GlobalData’s 2023 Financial Services Consumer Survey to understand Saudi Arabian survey respondents and their attitudes, preferences, and unmet needs. The five personas have been created based on age, relationship status, and preference for digital or traditional providers. Each of these profiles is then individually analyzed to describe the unique features of its preferences and product holding. This analysis facilitates the provision of recommended actionable steps for providers to cater to the needs and wants of customers fitting a given profile.

Customer Personas ·        Gen Z

·        Millennial

·        Gen X

·        Digital Boomer

·        Entrepreneur

Channel Preferences ·        In-Branch

·        Telephone

·        Online

·        Mobile

·        Video Chat

·        Instant Message

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Saudi Arabia Retail Banking - Customer Personas

The five customer personas analyzed in the Saudi Arabian retail banking market are Gen Z, Millennial, Gen X, Digital Boomer, and Entrepreneur.

Gen Z: The consumer persona of Gen Z is that of an ambitious, fresh graduate who is new to money management and is focusing on debt repayments without ignoring one’s savings. One wants to build up savings and investment portfolio to achieve one’s goal of buying a house. One wants one’s bank to provide budgeting tools that help one manage one’s salary, which will also aid in achieving financial goals. Looking at the channel preferences, one prefers alternative/digital banks due to the speed and ease that it provides. Online and mobile channels unsurprisingly dominate the rankings.

Gen X: Gen X customers look to build their wealth to ensure family security as well as prepare for retirement. Their aim is focused on asset accumulation to achieve financial goals. To do this, they prefer using traditional providers, despite using digital channels across multiple banking activities. As a customer, the Gen X is concerned about the privacy and security of their data when it comes to finances.

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Saudi Arabia Retail Banking – Channel Preferences for Banking Activities

The key channel preferences in the retail banking market in Saudi Arabia are in-branch, telephone, online, mobile, video chat, instant message, and chatbot. Online and mobile channels are the most preferred channels for banking among Saudi customers for more everyday activities. However, despite the digitization of retail banking, consumers generally still hold a reasonably strong preference for the use of branches when it comes to big tasks such as applying for a mortgage.

Saudi Arabia Retail Banking Market Analysis by Channel Preferences of Millennials

Saudi Arabia Retail Banking Market Analysis by Channel Preferences of Millennials

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Segments Covered in the Report

Customer Personas

  • Gen Z
  • Millennial
  • Gen X
  • Digital Boomer
  • Entrepreneur

Scope

This report helps:

  • Understand consumer preferences in Saudi Arabia with regards to banking activities.
  • Access the latest consumer survey data on channel behavior, provider preferences, and product holdings.
  • Identify the areas for improvement.
  • Undertake actionable measures to help businesses target specific customer profiles.

Key Highlights

  • Across most consumer profiles, online and mobile banking were the two popular channels.
  • Several consumer profiles showed a strong preference for branch access for certain banking activities.
  • Loyalty rewards are a common complaint.
  • Young, single consumers who prefer to use alternative providers are less satisfied with their bank’s integration of digital and non-digital services than other features of their bank’s digital services.

Reasons to Buy

This report helps:

  • Understand consumer preferences in Saudi Arabia with regards to banking activities.
  • Access the latest consumer survey data on channel behavior, provider preferences, and product holdings.
  • Identify the areas for improvement.
  • Undertake actionable measures to help businesses target specific customer profiles.

Table of Contents

Ali: The Gen Z

Maryam: The new mother

Ahmed: The traditional banker

Mohammed: The digital boomer

Ibrahim: The entrepreneur

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Frequently asked questions

Saudi Arabia Retail Banking Analysis by Consumer Profiles, 2023 Update standard reports
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