Savory Snacks Packaging Opportunities – New Packaging Formats and Value-added Features
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Snacking was understandably important during COVID-19 when many consumers were restricted to the home environment, but their popularity continues post-pandemic as well. As consumers get back on the move, it is expected that they will be looking once more for greater flexibility from their snacking options, such as small packs, easy opening, special snacking formats, and reclosability.
A greater and more informed understanding of the need for improved packaging sustainability means that consumers expect companies to act responsibly by reducing packaging and introducing formats that can be recycled easily. Growth in the use of paper-based materials is already evident in the category, but some brand owners are also exploring the potential for compostables and alternative, plant-based resources.
More advanced packaging typically signals good quality to aspirational consumers seeking more sophisticated products they perceive as ‘better’. Unusual pack formats, shapes, materials, and decorative effects enhance the sensory appeal for those wishing to trade up to products with a premium image. The Savory Snacks packaging opportunities report explores new packaging formats and value-added features in the savory snacks category.
Savory Snacks Packaging Market Trends
Brand owners respond to consumer demands for greater packaging sustainability and pack formats that are designed for easier recycling. Moreover, packaging with reduced plastic content or alternative materials is becoming more commonplace.
Aspirational consumers actively seek higher-priced, often more sophisticated products in their quest for ‘better’ and the very nature of indulgence brings a heightened sense of enjoyment and excitement. Unusual packaging formats and attractive decorative effects increase the sensory appeal and help to convey a more upmarket image or the sense of something special.
Key Savory Snacks Packaging Opportunities
Single portions, pocket-sized packs, and snacking formats that provide a cleaner eating experience are all handy solutions for traveling or on-the-go occasions and might be seen as justification for the extra expense that is typically incurred with such options. Easy-opening and reclosability rank highly in the list of important factors for a product and when these features work well, they significantly improve overall functionality and user-friendliness, helping to make a pack more desirable and appealing to consumers.
Consumer awareness of environmental issues and the importance of packaging sustainability is growing. Hence board and paper have gained favor and even leading multinational brands are now switching to paper-based formats or alternative resources. Overt-on-pack messaging improves transparency on green initiatives and can be used to good effect to engage consumers and help them to make positive purchases.
Unique packaging presentations that engage the consumer in some way may appeal particularly to those seeking new products and experiences. Upmarket presentations enhance the sense of specialness for those who are looking for something different in their need to impress others at social occasions. Packaging is important in creating that premium image and unusual formats, shapes, or materials can all contribute to an upscale positioning. Decorative effects such as embossing or molded detail and attractive print finishes enhance sensory appeal and help to create a feeling of luxury that increases the overall impression of good quality.
Key Players in the Savory Snacks Packaging Market
Some of the key players in the Savory Snacks packaging market are Emart, Alika a.s., Kelly GmbH, BRAVE Foods Ltd, Albert Ceska republika s.r.o, Crown Confectionery Co, Maewon Food Co, Rapunzel Naturkost, Dongwon F & B Co, and Lotte Confectionery Co.
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Savory Snacks Packaging Market Report Overview
Key Packaging Opportunities | Improving Consumer Convenience Through Packaging Features, Responding to The Demand for Greater Packaging Sustainability, and Special Packaging Presentation |
Key Players | Emart, Alika a.s., Kelly GmbH, BRAVE Foods Ltd, Albert Ceska republika s.r.o, Crown Confectionery Co, Maewon Food Co, Rapunzel Naturkost, Dongwon F & B Co, and Lotte Confectionery Co |
Scope
This report provides:
- Drivers of packaging innovations in savory snacks
- Notable new formats and value-added features that have been introduced in the savory snacks category in recent years
- Consumer trends that these packaging innovations capitalized on
- Ways for the savory snacks manufacturers to use packaging to stay ahead of the game in a crowded marketplace
Reasons to Buy
- Use GlobalData’s Category Packaging Opportunities reports to inspire innovation
- Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry
- Appreciate the importance of innovative packaging in the overall consumer experience of a product and how this can help to drive brand loyalty
Alika a.s.
Kelly GmbH
BRAVE Foods Ltd
Albert Ceska republika s.r.o
Crown Confectionery Co
Maewon Food Co
Rapunzel Naturkost
Dongwon F & B Co
Lotte Confectionery Co
Cajuu
Foshan Shanggu Food Co
Kraft Heinz Foods Co
Rare Fare Foods LLC
United Biscuits UK Ltd
Walkers Snack Foods Ltd
Billa AG
Kwangcheonkim Co. Ltd
Aperitivos Tapa S.A.
Tiantian Food Co. Ltd
Shenzhen Xiyu Xiangqing Agricultural Products Co. Ltd
Daecheon Kim Co. Ltd
Murgerbon Co. Ltd
Florpak S.A.
Pernes L Ltd
Eden Fruits GmbH
Table of Contents
Frequently asked questions
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What are the key opportunities in the savory snacks packaging market?
Improving consumer convenience through packaging features, responding to the demand for greater packaging sustainability, and special packaging presentation are key opportunities for manufacturers in the savory snacks packaging market.
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Who are the key players in the savory snacks packaging market?
Some of the key players in the savory snacks packaging market are Emart, Alika a.s., Kelly GmbH, BRAVE Foods Ltd, Albert Ceska republika s.r.o, Crown Confectionery Co, Maewon Food Co, Rapunzel Naturkost, Dongwon F & B Co, and Lotte Confectionery Co.
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