South Africa Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation
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The meat market in South Africa was valued at $7.5 billion in 2020 and is projected to register a growth of more than 3% during the forecast period 2021 to 2025. Per capita consumption and per capita expenditure of meat were higher in South Africa than on a regional level in 2020.
Fresh meat (counter) was the largest category in 2020, followed by chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – packaged, frozen meat, ambient meat, and cooked meats – counter. In South Africa, consumption of meat is higher among females than males. Rigid plastics is the most used pack material in the South African meat sector, followed by flexible packaging and rigid metal. Hypermarkets & supermarkets is the leading channel for the distribution of meat in the country.
Overview of the meat market in South Africa
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What are the market dynamics in the meat market in South Africa?
In 2020, fresh meat (counter) was the leading category in value terms, while the frozen meat category is forecast to register the fastest volume growth during 2020-2025. The frozen meat category is expected to gain the most market share in volume terms during 2020-2025. In the frozen meat category products with health & wellness claims grew at a higher CAGR than products without health & wellness claims during 2015-2020.
Meat market in South Africa, in 2020
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Johannesburg emerged as the largest meat market in South Africa in 2020, followed by Cape Town and Durban respectively, in the same year. The meat market in Tshwane has recorded the fastest growth with a CAGR of more than 1%, during 2015-2020, while Mangaung recorded the slowest growth at a CAGR during the same period.
What are the category classifications in the South African meat market?
Fresh meat (counter) was the largest category in 2020, while the frozen meat category is forecast to register the fastest value growth during 2020-2025. The frozen meat category is also expected to gain maximum market share in value terms during 2020-2025. Johannesburg and Cape Town witnessed the highest consumption of chilled raw packaged meat – whole cuts in 2020.
Meat market in South Africa, by category
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Who are the major players in the South Africa meat market?
In 2020, Astral Poultry led the meat market of South Africa followed by, Rainbow Farms (Pty) Ltd, Country Bird Holdings, Irvin & Johnson Ltd, and Barbeque Rib Manufactures. Astral Poultry accounted for a value share of more than 3% in 2020.
Meat market in South Africa, by key players
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Market report scope
Market size (Year – 2020) | $7.5 billion |
Growth rate | CAGR of >3% from 2021 to 2025 |
The base year for estimation | 2020 |
Segmentation by category | Ambient meat, Chilled raw packaged meat – processed, Chilled raw packaged meat – whole cuts, cooked meats – counter, Cooked meats – packaged, Fresh meat (counter), and Frozen meat |
Key players | Astral Poultry led the meat market of South Africa, Rainbow Farms (Pty) Ltd, Country Bird Holdings, Irvin & Johnson Ltd, and Barbeque Rib Manufactures |
Scope
The report provides an in-depth analysis of the following:
- Per capita consumption and per capita expenditure of meat was higher in South Africa than on a regional level in 2020.
- The per capita consumption of fresh meat (counter) was higher than other meat categories in South Africa in 2020.
- Hypermarkets & supermarkets is the leading distribution channel in the South African meat sector
- Branded products are growing at a higher CAGR than private labels in the South African meat sector.
- Fresh meat (counter) was the most consumed category across leading cities in South Africa.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.
Astral Poultry
Irvin & Johnson Ltd
Country Bird Holdings
Barbeque Rib Manufacturers
Eskort
Spur Group (Pty) Ltd
Grain Field Chickens (Pty) Ltd
Federated Group
Rhodes Food Group (SA)
Table of Contents
Table
Figures
Frequently asked questions
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What is the market size of the South African meat market in 2020?
The market size of the South African meat market was valued at $7.5 billion in 2020.
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What is the growth rate of the South African meat market?
The South African meat market is expected to grow at a CAGR of more than 3% from 2021 to 2025.
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What are the key categories in the South African meat market?
The key categories in the South African meat market include ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat.
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Who are the key players in the South African meat market?
The key players in the South African meat market are Astral Poultry, Rainbow Farms (Pty) Ltd, Country Bird Holdings, Irvin & Johnson Ltd, and Barbeque Rib Manufactures.
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