Spain Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

Pages: 37 Published: March 10, 2022 Report Code: GDTT0439MI

The Spain source tourism market report provides a thorough insight into Spain’s domestic and outbound tourism market. The report looks at the profiles of Spanish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Spanish outbound travel market.

What are the market dynamics in Spain tourism market?

The overall spending in Spain increased tenfold due to the number of trips taken. However, the impact of the pandemic has reduced average spending, making Spanish tourists less desirable to some marketers. Domestic tourism has seen the most significant reductions in average expenditure. But Spain’s vital tourism infrastructure is supportive of its domestic tourism market. Airline revenue has fallen, and the growth of budget hotel chains has pushed overall spending down. Typically, cultural, sun and beach, and cruise holidays are prevalent within the tourism market. Furthermore, Spain’s strong low-cost airline presence also makes package holidays affordable.

What are the key segments in the Spain tourism market?

The key segments in the Spain travel market are domestic tourism and outbound tourism. Compared to other destinations in Europe, Spain is now the second most visited destination for domestic tourism, taking over from France in 2021. The pandemic has undoubtedly sped up this trend, with more Spaniards looking to avoid the significant travel restrictions imposed globally.

Spain’s outbound source market is moderately sized compared to many other European markets. The country is very well connected across Europe, and airports have been maintained to a good standard in order to cope with the annual influx of inbound tourists. Furthermore, Spain’s economy is expected to grow over the next five years as the country recovers from COVID-19. Consequently, confidence will restore in international travel, incomes will become higher, inflation will curb, and residents will generally have more disposable income.

Spain tourism market, by segment

Spain tourism market, by segment

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What are the key types of holidays in Spain tourism market?

The key types of holidays in the Spain travel market are sun and beach holidays, cultural holidays, city break holidays, visiting friends or family, gastronomy holidays, adventure sports, multi-stop trip holidays, wellness/medical holidays, cruise holidays, eco holidays, LGBTQ, wedding related holidays, religious holidays, and other holidays.

Spain source tourism market, by types of holiday

Spain source tourism market, by types of holiday

For more types of holiday insights, download a free report sample

Market report scope

Key segments Domestic Tourism and Outbound Tourism
Key types of holidays Sun and Beach Holidays, Cultural Holidays, City Break Holidays, Visiting Friends or Family, Gastronomy Holidays, Adventure Sports, Multi-Stop Trip Holidays, Wellness/Medical Holidays, Cruise Holidays, Eco Holidays, LGBTQ, Wedding Related Holidays, Religious Holidays, and Other Holidays

This report provides:

  • Spain’s travel industry’s progress in 2021 and the projections for the next four years.
  • Domestic and outbound flows, spending, the impact of COVID, and the consumer profile of the Spanish tourist.
  • In-depth analysis of traveler flows, spending patterns, and main destination.

Reasons to Buy

  • This report provides clear insight into developments in Spain’s regional and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the different profiles of Spanish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
  • The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
  • This report examines the impact of COVID-19 on Spanish outbound and domestic tourism.

Key Players

Iberia
IAG
Vueling
Air Norstrum
Ryanair
easyJet
Hilton
Iberostar
TikTok
Instagram
Facebook
TUI
Booking Holdings
Expedia
STA

Table of Contents

Table of Contents

Overview

Spanish tourism market in 2020: at a glance

Risk

Main Findings

Spanish Tourist Profile

Insight into Spanish Travelers

Understanding Spanish Mass Market Tourism

Impact of COVID-19

Statistics

Impact on Domestic Tourism

Domestic Tourism

Domestic Flows

Domestic Spending

Outbound Tourism

Outbound Flows

Outbound Spending

Main and Developing Destination Markets

Where did Spanish Tourists Travel to in 2021?

Main Destinations

Developing Destinations

Outlook

Opportunities

Threats

Appendix

Frequently Asked Questions

The key types of holidays in the Spain tourism market are sun and beach holidays, cultural holidays, city break holidays, visiting friends or family, gastronomy holidays, adventure sports, multi-stop trip holidays, wellness/medical holidays, cruise holidays, eco holidays, LGBTQ, wedding related holidays, religious holidays, and other holidays.

The key segments in the Spain travel market are domestic tourism and outbound tourism.

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