Spain Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update

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Spain Source Tourism Report Overview

The total outbound trips in Spain was 26.46 million in 2023, showing an accelerated recovery compared to previous years. The projected compound annual growth rate (CAGR) for international departures is more than 6% between 2023 and 2027.

The Spain source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers a comprehensive understanding of the Spain source tourism market dynamics through opportunities and challenges analysis. Furthermore, a detailed evaluation of the types of travelers will help in understanding the propensity of the demand side.

Key Segments ·        Domestic Tourism

·        Outbound Tourism

Key Tourism Types ·        Sun and Beach Holidays

·        Visiting Friends or Family

·        City Break Holidays

·        Cultural Holidays

·        Adventure/Sport Holidays

·        Gastronomical Holidays

·        Multi-Stop Trip Holidays

·        Eco Holidays

·        Cruise

·        Wellness/Medical Holidays

·        Religious Holidays

·        Wedding Related Holidays

·        LGBTQIA+

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SPAIN Source Tourism Market Segmentation by Segments

Domestic tourism led the market in 2023

The key segments included in the Spain source tourism sector are domestic tourism and outbound tourism. Spain’s domestic travel witnessed a noticeable recovery in 2022 post the pandemic, and the growth continued until 2023. The revenue growth in the market is majorly from the accommodation and foodservice sectors. The forecast values for 2024-2027 also suggest a substantial increase in domestic tourism expenditure across all sectors primarily owing to the lifting of travel restrictions, increased vaccination rates, and the rising demand to travel for both leisure and to visit friends and relatives.

On the other hand, the number of international travelers from Spain reached 26.46 million in 2023, which is a 1.55 million increase from 2019 numbers. This showcases a growing demand for outbound travel. This trend is largely attributed to the reopening of the borders and the resurgence of leisure travel.

Spain Source Tourism Market Analysis by Segments, 2023 (%)

Spain Source Tourism Market Analysis by Segments, 2023 (%)

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Spain Source Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type in Spain’s source tourism market in 2021

A few of the common tourism types in the Spain tourism market include sun and beach, visiting friends or family (VFR), city break, culture, and adventure/sport, among others. The sun and beach vacation type held the highest market share by the tourism types, followed by cultural holidays in 2021. With its extensive coastline and Mediterranean climate, Spain is a popular choice for holidaymakers looking for a summer destination.

Spain Source Tourism Market Analysis by Tourism Types, 2021 (%)

Spain Source Tourism Market Analysis by Tourism Types, 2021 (%)

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Spain Source Tourism - Opportunities and Challenges

Increased importance on and investment in tourism is one of the major opportunities for the players in the Spain source tourism market. Spain as a source market has diverse interests in different holiday types. Besides sun & beach holidays, Spanish travelers show significant interest in cultural, city-break, and VFR holidays. Another way to attract Spanish tourists is the availability of local food. Many Asian nations are relying on this unique factor and marketing themselves as a hub of gastronomical experience ranging from Michelin-star restaurants to local food markets

Geopolitical instability is expected to challenge the growth of the tourism sector in Spain as it affects travel conditions, visitor numbers, and media portrayals of the region. Thus, destinations need to place safety as a top priority, highlight their internal stability, expand their tourist attractions, and encourage collaboration among neighboring regions.

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Scope

This report is part of GlobalData’s Source Market Insights Series. It provides an in-depth analysis of traveler flows, spending patterns, and main destination markets. The report also covers current and future opportunities for tourism businesses seeking to tap into the Spain outbound travel market.

Key Highlights

The largest traveler type for international holidays are couples. About 33.75% of the total outbound trips taken, were by couples. This outbound user segment is expected to rebound to reach 11.5 million by 2027 (CAGR 2023-27: 6.46%), leading outbound travel flows at 34.02% of all trips.

According to the GlobalData Consumer Survey Q3 2021, 44% of Spanish travelers prefer a cultural holiday which is higher than the global average of 33%. This indicates that Spanish travelers have a significant interest in exploring new places, learning about different cultures, and experiencing local customs.

The demographic of Spanish travelers between the ages of 50 and 64 are the most engaged with travel activities.

Thailand is slowly developing as a prominent destination market for Spanish tourists. The number of Spanish travelers departing for Thailand showed a steady increase from 2015 to 2019 and is forecasted to grow further with a CAGR of 24% for 2023-2027, highlighting the growing interest in the destination.

Reasons to Buy

This report provides:

  • Get detailed insights into developments in Spain’s regional and outbound tourism markets.
  • Get in-depth analysis of trends related to domestic trips, international departures, traveler spending, and main destination markets with data.
  • Understand the profiles of Spanish tourists and the reasons for their travel, hence, providing an insight into the trends in different segments of the market.
  • Interpret opportunities in the country, as well as the risks, to support better business decisions
  • Gauge the impact of COVID-19 on Spain’s outbound and domestic tourism.

IAG
Vueling
Ryanair
Booking.com
Greenpeace

Table of Contents

Overview

Spanish Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets

Outlook

Appendix

Frequently asked questions

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