Spain Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Spain Source Tourism Report Overview

The total outbound trips in Spain was 26.46 million in 2023, showing an accelerated recovery compared to previous years. The projected compound annual growth rate (CAGR) for international departures is more than 6% between 2023 and 2027.

The Spain source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers a comprehensive understanding of the Spain source tourism market dynamics through opportunities and challenges analysis. Furthermore, a detailed evaluation of the types of travelers will help in understanding the propensity of the demand side.

Key Segments ·        Domestic Tourism

·        Outbound Tourism

Key Tourism Types ·        Sun and Beach Holidays

·        Visiting Friends or Family

·        City Break Holidays

·        Cultural Holidays

·        Adventure/Sport Holidays

·        Gastronomical Holidays

·        Multi-Stop Trip Holidays

·        Eco Holidays

·        Cruise

·        Wellness/Medical Holidays

·        Religious Holidays

·        Wedding Related Holidays

·        LGBTQIA+

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

SPAIN Source Tourism Market Segmentation

Domestic tourism led the market in 2023

The key segments included in the Spain source tourism sector are domestic tourism and outbound tourism. Spain’s domestic travel witnessed a noticeable recovery in 2022 post the pandemic, and the growth continued until 2023. The revenue growth in the market is majorly from the accommodation and foodservice sectors. The forecast values for 2024-2027 also suggest a substantial increase in domestic tourism expenditure across all sectors primarily owing to the lifting of travel restrictions, increased vaccination rates, and the rising demand to travel for both leisure and to visit friends and relatives.

On the other hand, the number of international travelers from Spain reached 26.46 million in 2023, which is a 1.55 million increase from 2019 numbers. This showcases a growing demand for outbound travel. This trend is largely attributed to the reopening of the borders and the resurgence of leisure travel.

Spain Source Tourism Market Analysis by Segments, 2023 (%)

Spain Source Tourism Market Analysis by Segments, 2023 (%)

Buy the Full Report for More Insights into the Spain Source Tourism Market Segments

Download a Free Report Sample

Spain Source Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type in Spain’s source tourism market in 2021

A few of the common tourism types in the Spain tourism market include sun and beach, visiting friends or family (VFR), city break, culture, and adventure/sport, among others. The sun and beach vacation type held the highest market share by the tourism types, followed by cultural holidays in 2021. With its extensive coastline and Mediterranean climate, Spain is a popular choice for holidaymakers looking for a summer destination.

Spain Source Tourism Market Analysis by Tourism Types, 2021 (%)

Spain Source Tourism Market Analysis by Tourism Types, 2021 (%)

Buy the Full Report for More Insights on Tourism Types in the Spain Source Tourism Market

Download a Free Report Sample

Spain Source Tourism - Opportunities and Challenges

Increased importance on and investment in tourism is one of the major opportunities for the players in the Spain source tourism market. Spain as a source market has diverse interests in different holiday types. Besides sun & beach holidays, Spanish travelers show significant interest in cultural, city-break, and VFR holidays. Another way to attract Spanish tourists is the availability of local food. Many Asian nations are relying on this unique factor and marketing themselves as a hub of gastronomical experience ranging from Michelin-star restaurants to local food markets

Geopolitical instability is expected to challenge the growth of the tourism sector in Spain as it affects travel conditions, visitor numbers, and media portrayals of the region. Thus, destinations need to place safety as a top priority, highlight their internal stability, expand their tourist attractions, and encourage collaboration among neighboring regions.

Buy the Full Report for More insights into the Spain Source Tourism Market Dynamics

Download a Free Report Sample


This report is part of GlobalData’s Source Market Insights Series. It provides an in-depth analysis of traveler flows, spending patterns, and main destination markets. The report also covers current and future opportunities for tourism businesses seeking to tap into the Spain outbound travel market.

Key Highlights

The largest traveler type for international holidays are couples. About 33.75% of the total outbound trips taken, were by couples. This outbound user segment is expected to rebound to reach 11.5 million by 2027 (CAGR 2023-27: 6.46%), leading outbound travel flows at 34.02% of all trips.

According to the GlobalData Consumer Survey Q3 2021, 44% of Spanish travelers prefer a cultural holiday which is higher than the global average of 33%. This indicates that Spanish travelers have a significant interest in exploring new places, learning about different cultures, and experiencing local customs.

The demographic of Spanish travelers between the ages of 50 and 64 are the most engaged with travel activities.

Thailand is slowly developing as a prominent destination market for Spanish tourists. The number of Spanish travelers departing for Thailand showed a steady increase from 2015 to 2019 and is forecasted to grow further with a CAGR of 24% for 2023-2027, highlighting the growing interest in the destination.

Reasons to Buy

This report provides:

  • Get detailed insights into developments in Spain’s regional and outbound tourism markets.
  • Get in-depth analysis of trends related to domestic trips, international departures, traveler spending, and main destination markets with data.
  • Understand the profiles of Spanish tourists and the reasons for their travel, hence, providing an insight into the trends in different segments of the market.
  • Interpret opportunities in the country, as well as the risks, to support better business decisions
  • Gauge the impact of COVID-19 on Spain’s outbound and domestic tourism.


Table of Contents


Spanish Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets



Frequently asked questions

Spain Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update standard reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Spain Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Spain reports
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Spain Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update in real time.

  • Access a live Spain Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.