Spain Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

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GlobalData’s "Spain Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update" report provides a thorough insight into the Spain's domestic and outbound tourism market. The report looks at the profiles of Spanish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Spanish outbound travel market.

Spain Source Tourism Market Dynamics

Spanish tourists are increasingly conscious of their environmental impact and the importance of sustainable practices. Diversifying offerings to cater to a variety of interests, such as gastronomy, adventure, wellness, or family-oriented activities will attract a wider range of Spanish tourists. Businesses and destinations can attract more visitors by ensuring that promotional materials, websites, and customer support are available in Spanish. This will make it easier for Spanish tourists to access information, communicate, and feel comfortable during their travels. Employing Spanish-speaking staff or providing language assistance can also enhance their overall experience.

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Spain Source Tourism Market Segments

The key segments in the Spain source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Spain source tourism market in 2022.

Domestic Tourism: Domestic tourist expenditure in 2022 rebounded significantly owing to the easing of restrictions, increased vaccination rates, and pent-up demand for travel. Additionally, domestic tourist expenditure is expected to grow as the tourism industry further recovers and adapts to new consumer preferences and safety measures. These factors combined will contribute to the projected increase in domestic tourist expenditure in Spain from 2022 to 2026 and include post-pandemic recovery, pent-up demand, government initiatives, diversification of tourism offerings, digital transformation, focus on sustainable tourism, and improving economic conditions.

Outbound Tourism: Spain’s outbound travel market is moderately sized compared to numerous other European markets. Although Spain may not be the largest source market in Europe, the country has excellent connections across Europe, and its airports have been well-maintained to accommodate the annual surge of inbound tourists. Furthermore, Spain’s economy is anticipated to expand in the next five years as it continues to recover from the COVID-19 pandemic. As a result, international travel confidence will be restored, incomes will rise, inflation will be contained, and residents will generally have greater disposable income.

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Spain Source Tourism Market Segmentation by Holiday Types

The types of holidays preferred by tourists from Spain are sun & beach holidays, cultural holidays, city break holidays, visiting friends or family, gastronomical holidays, adventure/sports holidays, multi-stop trip holidays, wellness/medical holidays, cruise, eco holidays, LGBTQ holidays, wedding-related holidays, and religious holidays, among others. In 2021, sun and beach holidays were the most popular with Spanish tourists.

Spain Source Tourism Market Analysis by Holiday Types, 2021 (%)

Spain Source Tourism Market Analysis by Holiday Types, 2021 (%)

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Spain Source Tourism Market Research Overview

Key Segments Domestic Tourism and Outbound Tourism
Key Holiday Types Sun & Beach Holidays, Cultural Holidays, City Break Holidays, Visiting Friends or Family, Gastronomical Holidays, Adventure/Sports Holidays, Multi-Stop Trip Holidays, Wellness/Medical Holidays, Cruise, Eco Holidays, LGBTQ Holidays, Wedding-Related Holidays, and Religious Holidays

Segments Covered in the Report

Spain Source Tourism Market Segments Outlook (2019-2026) 

  • Domestic Tourism
  • Outbound Tourism 

Spain Source Tourism Market Holiday Types (2019-2026) 

  • Sun & Beach Holidays
  • Visiting Friends or Family
  • Cruise
  • Adventure/Sports Holidays
  • City Break Holidays
  • Religious Holidays
  • Gastronomical Holidays
  • Eco Holidays
  • Cultural Holidays
  • Wellness/Medical Holidays
  • Multi-Stop Trip Holidays
  • Wedding-Related Holidays
  • LGBTQ Holidays


This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Key Highlights

xx% of Spanish respondents indicated that they prefer cultural holidays. Such holidays typically emphasize immersive experiences, sightseeing, and engagement with local guides, customs, and people.

Spain is considered to have relatively low macroeconomic risk due to its well-diversified economy, strong export sector, European Union membership, implementation of structural reforms, and gradual economic recovery since the financial crisis.

In 2022, Spain's tourism industry recovered slowly as vaccination rates increased and travel restrictions eased. However, the long-term impacts of the pandemic on consumer behavior and the industry's overall structure remain uncertain.

In 2022, Spanish residents undertook xx million outbound trips, a substantial YoY increase of xx%.

Reasons to Buy

This report provides clear insight into developments in Spain's regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

The report explores the different profiles of spanish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.

This report examines the impact of COVID-19 on Spain's outbound and domestic tourism.

Air Norstrum
Booking Holdings

Table of Contents

Spain- overview

Spanish tourist profile

COVID-19 Impact

Domestic tourism

Outbound tourism

Main and developing destination market



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