Americas Automotive Sport Sponsorship Landscape – Biggest Deals, Trends and Case Studies
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Americas Automotive Sport Sponsorship Landscape Report Overview
The annual deal value in the Americas automotive sports sponsorship market was $1.254,15 billion in 2024. Automotive brands are a mainstay of sports sponsorship. Some of the biggest global brands secured coveted sponsorship rights for the world’s leading sports properties. The most notable examples include Toyota’s deal with the NFL and Chevrolet’s partnership with MLB.
Annual Value of Automotive Deals Signed ($ Million)
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The Americas automotive sports sponsorship report provides an overview of the automotive sector across the Americas region. It explores the active brands in the sector as well as a detailed sector-wise and brand analysisof the sector over the last few years.
Annual Deals Value (2024) | $1.254,15 billion |
Key Sports Type | · Motor Racing
· American Football · Basketball · Baseball · Ice Hockey |
Key Category | · Team
· Venue · Federation · Event · Series · Athlete |
Key Active Brands | · Toyota
· Ford · Chevrolet · Lexus · Kia |
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Americas Automotive Sport Sponsorship Landscape by Sports Type
A few of the popular sports across the American automotive sports sponsorship industry are Motor Racing, American Football, Basketball, Baseball, and Ice Hockey, among others. Motor racing is the most popular sport for automotive partnerships across the Americas region in 2024. Extensive opportunities in the United States through NASCAR and the IndyCar Series drive the popularity of motor racing in the Americas. The largest motor racing deal across the Americas region is between Chevrolet and NASCAR.
Americas Automotive Sport Sponsorship Analysis by Sport Types, 2024 (%)
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Americas Automotive Sport Sponsorship Landscape by Category
A few of the significant categories in the Americas automotive sports sponsorship industry are team, venue, federation, event, series, and athlete. Team deals dominate the market, both in terms of volume and value in 2024. Brands often choose to partner with teams, looking to create an emotional connection with the fans of the team. Partnering with teams can also include working with star players, or professional racers.
Americas Automotive Sport Sponsorship Analysis by Category, 2024 (%)
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Americas Automotive Sport Sponsorship Landscape – Brand Analysis
A few of the key brands in the American automotive industry associated with sports sponsorship are:
- Toyota
- Ford
- Chevrolet
- Lexus
- Kia
The Japanese car manufacturer Toyota are currently the most dominant brand in active deals. In addition, Toyota comfortably leads the field as highest spender of all the sports sponsors across the Americas. The company’s most lucrative deals in place are with the NFL, NASCAR, Curtis Cup, and the US Open Championship.
Americas Automotive Sport Sponsorship Analysis by Active Brands, 2024(%)
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Segments Covered in the Report
Americas Automotive Sport Sponsorship Landscape Sports Type Outlook ($Million, 2024)
- Motor Racing
- American Football
- Basketball
- Baseball
- Ice Hockey
Americas Automotive Sport Sponsorship Landscape Category Outlook ($Million,2024)
- Team
- Venue
- Federation
- Event
- Series
- Athlete
Scope
The report looks to offer a detailed insight into the automotive sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Key Highlights
A detailed overview of the automotive sector across the Americas region. Outlining sectors’ influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the automotive sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.
Bridgestone
Cadillac
Chevrolet
Ford
Kia
Honda
Hyundai
Lexus
Toyota
Table of Contents
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Frequently asked questions
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What was the deal value in the Americas automotive sports sponsorship market?
The annual deal value in the Americas automotive sports sponsorship market was $1.254,15 billion in 2024.
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Which is the leading sport in the Americas automotive sports sponsorship market?
Motor racing is the most preferred sport for automotive partnerships in the Americas automotive sports sponsorship market.
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Which is the leading category in the Americas automotive sports sponsorship landscape?
Teams are numerically the main recipients of the automotive sector’s sponsorship deals in the Americas region.
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Which are the major brands associated with the Americas automotive sports sponsorship industry?
The key brands in the American automotive sports sponsorship market are Toyota, Ford, Chevrolet, Lexus, and Kia among others.
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