Sterilized Society – Consumer TrendSights Analysis, 2023
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Sterilized Society – Consumer TrendSights Report Overview
The lasting effects of the COVID-19 pandemic accelerated an obsession with hygiene, cleanliness, and immunity. Consumers also had an awareness and understanding of the effects of infectious diseases. This awareness also impacts consumer product preferences.
” Sterilized Society – Consumer TrendSights” report investigates the escalating consumer obsession with hygiene, cleanliness, and immunity. The report also looks into the implications of this obsession for brands across the FMCG space. A rising concern for health and environmental contaminants is stimulating the increased proliferance of added functionalities in FMCG products to enhance holistic wellness. This report explores the factors influencing this phenomenon, the response of brands, and the implications for both brands and retailers.
TrendSights: Sterilized Society
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Key Trend Drivers | • Rising Health Attentiveness
• Health Information Access • Fear and Risk Aversion • Local Variations in Risk and Response • Emerging Market Concerns |
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Sterilized Society Trendsights - Importance
Consumers are now more health-conscious and seek to protect themselves as well as others from disease and infection after the COVID-19 pandemic. Increasingly accessible health information regarding hygiene and its connection to health issues have made them knowledgeable. So, consumers are taking proactive measures towards hygiene and demanding more services from brands.
Key Trend Drivers in the Sterilized Society
The key factors driving the sterilized society trend are rising health attentiveness, health information access, fear and risk aversion, local variations in risk and response, and emerging market concerns.
Local variations in risk and response: The variations in COVID-19’s impact and differing policies lead to variations in consumer alignment with the trend through their behaviors. Global COVID-19 measures are now minimal, meaning most consumers may use more personal protective steps, while a small minority may still follow stricter official arrangements.
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Sterilized Society – Innovations by Brands
Consumers seek to prevent the spread of bacteria and viruses by creating defences inside and outside the body. Therefore, to eliminate contaminants, they are asking for a wider range of innovative products. Hence, antibacterial as well as biodegradable claims are being leveraged in new household and personal care products.
Fria Milleusipiu-cleaning wipes, Italy: As the cleaning wipes are antibacterial, they appeal to those seeking a hygienic and germ-free environment for their homes or workspaces. Furthermore, the wipes are biodegradable, which aligns with the trend towards environmental responsibility. The combination of biodegradability and antibacterial properties offers a balance between sustainability and cleanliness, catering to consumers who prioritize both environmental responsibility and clean, sterile environments.
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Sterilized Society – Future Outlook
COVID-19 is still a threat even though it is garnering less media attention now. So, brands need to come up with products that focus on features tailored to general consumer needs. Niche consumer needs, such as biodegradable packaging, must also be met to align with the global individualism trend. Misinformation remains prevalent in shaping behavior in smaller consumer groups. This must be tackled with transparent and scientifically backed claims to support products and brands.
Scope
• Value of products associated with the Sterilized Society trend has heightened due in part to the pandemic
• COVID-19 has left legacy effects on the consumer concern for environmental cleanliness.
• It is crucial for brands to include health reassurances and labelling on all FMCG products.
Key Highlights
- The value of products associated with the sterilized society trend has heightened due in part to the pandemic.
- COVID-19 has left legacy effects on the consumer concern for environmental cleanliness.
- It is crucial for brands to include health reassurances and labeling on all FMCG products.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Table of Contents
Frequently asked questions
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Why are consumers more health and hygiene conscious now than earlier?
Consumers are now more health-conscious due to the increasingly accessible health information regarding hygiene and its connection to health issues. They seek to protect themselves from disease and infection after the scare of the COVID-19 pandemic.
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What are the key factors driving the sterilized society trend?
The key factors driving the sterilized society trend are rising health attentiveness, health information access, fear and risk aversion, local variations in risk and response, and emerging market concerns.
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How do consumers seek to prevent the spread of bacteria?
Consumers seek to prevent the spread of bacteria and viruses by creating defences inside and outside the body.
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