Success Case Study: Glacéau Smart water
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
In 2014, Coca-Cola launched a new bottled water brand, Glacéau Smart water, in the UK. Smart water is created via a process whereby it is vapor-distilled before electrolytes are added for a "crisp, clean taste." It has successfully appealed to consumers wanting to cut down on unhealthy soft drinks.
"Success Case Study: Glacéau Smart water" is part of GlobalData’s Successes and Failures research. It examines the details of and reasons behind the success of Coca-Cola's new electrolyte-enhanced bottled water brand. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace.
Scope
– Consumers in the UK believe that a product is capable of being both healthy and tasty.
– Water brands should seek to add more functional ingredients to their products as they must be able to successfully differentiate their product line in comparison to competitors'.
– Health-conscious consumers are looking for ingredients that are able to provide further functional benefits, other than everyday benefits such as being low in calories and fat.
Reasons to Buy
– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Lucozade
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.