Success Case Study: Nuggela & Sulé; A shampoo with a cosmeceutical approach built on alternative “natural” based therapies
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This onion shampoo, based on a traditional "natural" remedy (the use of onion juice to strengthen hair and prevent hair loss), capitalizes on the rising popularity of "natural" remedies and alternative therapies in the country to appeal to Spanish shoppers and convince them of its effectiveness and expected results. Belief in the idea the product works as promised, which also implies higher quality, is also supported by its professional image, as the shampoo is only distributed through medical retailers (including pharmacies and herbalist shops). The product based its promotion on online marketing strategies and online PR activities involving social media and beauty bloggers. These proved very successful tools to influence consumers' final purchasing decisions.
Scope
"Success Case Study: Nuggela & Sulé" is part of Canadean's Successes and Failures research and explores the reasons for the success of this product in Spain.
WHAT Understand the characteristics of Nuggela & Sulé shampoo.
WHY Discover how Nuggela & Sulé succeed with its interesting cosmeceutical approach.
TAKE-OUT: Learn from this intelligent strategy, seeking further opportunities in the haircare segment.
Reasons to Buy
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Farmacia Morlán
Cosmetic and Pharmaceutical Awards 2015
The Beauty Blog
Google Trends
Belleza Pura Blog
Beauty Blog
Trendencias Belleza Blog
Google Shopping
Amazon
Solostocks
Phytotherapy Research Center in Spain
Technorati
AINIA Technology Centre
Interactive Advertising Bureau (IAB) Spain
Deloitte
Gartner
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