Success Case Study: Urban Fresh Cosmetics; Adapting urban farming to expand into a cosmetics business
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This case study is about the success of a personal care business called Urban Fresh Cosmetics, headquartered in Albuquerque in New Mexico. Specialized in producing "natural" skincare products, the business has become successful thanks to its use of "urban farming," through which it grows raw plants and transforms them into beauty product ingredients.
Scope
• The success of Urban Fresh Cosmetics highlights the story of a cosmetics business created by a couple who were running a spa business. Leveraging their experience in esthetics, they came up with the idea of creating a line of handmade, eco-friendly bath products.
• They adopted a new approach in the production of skincare products of growing raw plants and transforming them into beauty product ingredients.
• The pair used a creative marketing to develop communication of their sustainable and ethical image and target the right consumer segments.
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