The Coca-Cola Co – Company Overview and Analysis, 2023 Update
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The Coca-Cola Co Company Overview
The US-based Coca-Cola Co (Coca-Cola) is a manufacturer, distributor, and marketer of non-alcoholic beverages, food, and consumer health products. The company’s product portfolio comprises sparkling beverages and a variety of still beverages including juices, juice drinks, water, enhanced waters, ready-to-drink teas and coffees, energy, and sports drinks. The company also offers ready-to-drink hard seltzers, alternatives, and pre-mixed cocktails. It markets beverages under Coca-Cola, Sprite, Fanta, Glaceau, Powerade, Dasani, and Minute Maid brand names. Coca-Cola sells products to independent bottling partners, distributors, wholesalers, and retailers. Coca-Cola has a business presence in Europe, the Middle East and Africa, the Americas, and Asia-Pacific.
The “The Coca-Cola Co – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into potential markets. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Non-Alcoholic Beverages
· Food · Consumer Health |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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The Coca-Cola Co Company Analysis by Sectors
The major sectors in which The Coca-Cola Co. deals are non-alcoholic beverages, food, and consumer health. Coca-Cola primarily operates in the non-alcoholic beverages industry. Coca-Cola’s non-alcoholic beverages business sees a favorable outlook in all regions.
The Coca-Cola Co Company Analysis by Sectors, 2022 (%)
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The Coca-Cola Co Company Analysis by Regions
Coca-Cola operates its business across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. North America, Asia, and Latin America recorded the bulk of Coca-Cola’s sales in 2022. In North America, the company is expanding its portfolio through innovations, for instance, it launched Coca-Cola Creations, a global innovation platform through which it aims to launch a range of limited-edition products, inspired by different cultures around the world.
The Coca-Cola Co Company Analysis by Regions, 2022 (%)
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The Coca-Cola Co - Top Themes
The major themes in which Coca-Cola is investing are sugar reduction, e-commerce, artificial intelligence, health & wellness, and ESG theme.
E-commerce: In April 2023, the company acquired a minor stake in the Indian food delivery platform, Thrive, to improve its online presence. With this deal, food orders placed on Thrive apps will only have beverages offered by Coca-Cola, providing a distinct edge over competitors. With this acquisition, the company expects to expand its portfolio in the Indian food delivery network.
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Scope
• North America, Asia, and Latin America recorded for the bulk of Coca-Cola’s sales in 2022_x000D_
• Asia to present ample growth opportunities for the company_x000D_
• Coca-Cola’s non-alcoholic beverages business sees a favorable outlook in all regions except Africa_x000D_
• Drop in margins and issues with partner companies facilitated the decline in sentiment score
Key Highlights
- North America, Asia, and Latin America recorded the bulk of Coca-Cola’s sales in 2022.
- Asia to present ample growth opportunities for the company.
- Coca-Cola’s non-alcoholic beverages business sees a favorable outlook in all regions except Africa.
- Drop in margins and issues with partner companies facilitated the decline in sentiment score
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Coca-Cola in 2022?
The company’s primary business is in non-alcoholic beverages which accounted for the majority of its sales in 2022.
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Which region led Coca-Cola’s business in terms of brand sales in 2022?
North America led Coca-Cola’s business in terms of brand sales in 2022.
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What are the major themes in which Coca-Cola is investing?
Coca-Cola is actively investing in sugar reduction, e-commerce, artificial intelligence, health & wellness, and ESG themes.
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