Tourism Potential Index (TPI) – An Assessment of 60 Major Developed and Emerging Countries in the Global Tourism Market, 2023

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Tourism Potential Index (TPI) Report Overview

GlobalData’s Tourism Potential Index is a quantitative measure of the appeal of tourism in a location. It is determined by considering several characteristics such as tourism activity, macroeconomics, infrastructure and development, attractiveness, and risk associated with a destination.

Tourism Potential Index

Tourism Potential Index

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The Tourism Potential Index (TPI) developed by GlobalData offers a comprehensive assessment of the growth prospects in the tourism industries of 60 prominent developed and emerging markets worldwide. This report explores the pillars and indicators used to determine the total potential index in detail.

Key Pillars ·       Tourism Activity

·       Macroeconomics

·       Risk

·       Infrastructure and Development

·       Others

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Pillar 1 – Tourism Activity

The US ranks the highest with full marks in terms of “Market Size-Tourism Demand and Flows”, “Market Size-Tourism Spending Patterns”, “Tourism Construction Projects, and “Foreign Direct Investment” pillars. This makes it a competitive destination market. Furthermore, it is the biggest economic market in the world and a melting pot of different ethnicities and cultures. While Indonesia ranks third in the “Tourism Activity” pillar, India is ranked somewhere in the middle of the overall score. Indonesia is famous among some of the countries in APAC as a budget-friendly destination and India’s cultural diversity, historical heritage, and lively festivals continue to be significant draws for tourists.

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Pillar 2 - Macroeconomics

The Philippines ranks highest in the macroeconomics pillar. In terms of tourism employment, tourism contribution to GDP, and capital investment in travel and tourism, the Philippines performs well due to its abundant natural and cultural resources, low cost of living, safe and friendly population, improved infrastructure, and strong government backing. Thailand boasts the world’s highest tourism GDP contribution due to its abundant natural and cultural riches, affordability, safe and friendly inhabitants, improved infrastructure, and strong government support. Hence, it ranks fifth in the macroeconomics pillar.

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Pillar 3 – Risk

The risk index has six sub-pillars which are macroeconomic risks, political environment, legal environment, demographic & social structure, technology & infrastructure, and environment. Since Denmark, Singapore, and Switzerland excel in all six areas, they register a ‘Very Low Risk’ rating. These countries are politically stable with developed, diverse economies and share a very high standard of living as a key characteristic. This low-risk, high-safety image can be marketed as a positive to tourists, who cite safety as a major concern and influential purchasing factor.

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Pillar 4 – Infrastructure and Development

The UK exhibits a superior position in terms of tourism infrastructure and growth owing to its abundant and multifaceted historical and cultural heritage, various landscapes, well-established transit networks, secure and hospitable atmosphere, robust tourism sector, and advancements in technology. Additionally, Singapore’s outstanding transit connections, secure and clean environment, variety of attractions, and hospitable and inviting people help it rank fourth in terms of tourism infrastructure and development. The well-established transportation system in the country makes getting about the city-state simple.

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GlobalData’s Tourism Potential Index (TPI) is designed to provide a standardized view of the underlying level of potential for expansion in the tourism sectors of 60 major developed and emerging markets around the world.

Reasons to Buy

  • GlobalData’s Tourism Potential Index uses analysis and numerous data sources to provide an aggregated view of the global tourism market.
  • The report uses a robust, data-driven methodology to give the reader a clear insight into the potential of 60 key tourist markets.
  • Our analysts have analyzed the data to draw out the key findings from the data index model.

Table of Contents

Introduction and Methodology

Tourism Potential Index – Overall Score

Pillar 1 – Tourism Activity

Pillar 2 – Macroeconomics

Pillar 3 – Risk

Pillar 4 – Infrastructure and Development

Pillar 5 – Attractiveness

Pillar 6 – Sustainability


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