Tourism Potential Index (TPI): Ranking 60 Major Developed and Emerging Countries in the Global Travel Market, 2026

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Published: August 20, 2026 Report Code: GDTT-IR26-07-ST

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Assess tourism potential across 60 key tourist markets using GlobalData’s Tourism Potential Index, covering tourism activity, macroeconomics, infrastructure, attractiveness, and risk.

Why Does Tourism Potential Matter?

Understanding the potential of a tourism market requires consideration of multiple factors that can influence the appeal and development of a destination. Tourism activity, macroeconomic conditions, infrastructure and development, attractiveness, and destination risk can all contribute to a market’s overall tourism potential.

GlobalData’s Tourism Potential Index provides a quantitative measure of the appeal of tourism in a location. Using analysis and numerous data sources, the index aggregates these characteristics to provide a structured view of tourism potential across 60 key tourist markets.

You can use this report to:

  • Assess the tourism potential of 60 key global tourist markets
  • Compare destinations using a quantitative tourism potential measure
  • Understand the factors contributing to destination appeal
  • Assess tourism activity across markets
  • Examine the role of macroeconomic conditions in tourism potential
  • Evaluate infrastructure and development characteristics
  • Assess destination attractiveness
  • Consider risk associated with different destinations
  • Identify key findings from GlobalData’s index model
  • Support tourism market analysis and strategic planning

Key Insights in the Global Tourism Potential Landscape

The Tourism Potential Index assesses destination appeal through several key characteristics:

  • Tourism activity provides insight into the existing tourism landscape of a market.
  • Macroeconomics is considered as part of the broader conditions influencing tourism potential.
  • Infrastructure and development form an important component of the destination assessment.
  • Attractiveness captures characteristics contributing to the appeal of a tourism market.
  • Risk is incorporated into the assessment of destination potential.
  • The index aggregates analysis from numerous data sources to provide a quantitative view of tourism potential.
  • The methodology provides a consistent framework for assessing 60 key tourist markets.
  • GlobalData analysts assess the index results to identify and present key findings from the data model.

Scope

What Will You Learn from This Tourism Potential Index Report?

This report provides insight into:

  • The tourism potential of 60 key tourist markets

  • Global tourism market characteristics

  • Tourism activity across destinations

  • Macroeconomic factors relevant to tourism potential

  • Infrastructure and development

  • Destination attractiveness

  • Destination risk

  • The methodology behind GlobalData’s Tourism Potential Index

  • How multiple data sources are aggregated within the index

  • Key findings identified by GlobalData analysts

  • Comparative tourism potential across key global markets

Who Should Buy This Tourism Potential Index Report?

This report may be valuable for:

  • Tourism companies

  • Travel companies

  • Tour operators

  • Hotels and hospitality companies

  • Airlines

  • Destination management organizations

  • Tourism boards

  • Government tourism authorities

  • Travel investors

  • Infrastructure investors

  • Tourism consultants

  • Market strategy teams

  • Business development teams

  • Market intelligence teams

  • Competitive intelligence teams

  • Senior travel and tourism decision-makers

How Companies Use This Tourism Potential Index Analysis

Travel and tourism stakeholders can use the index to:

  • Assess tourism potential across key markets

  • Compare destinations using a consistent quantitative framework

  • Identify markets with relevant tourism characteristics

  • Evaluate tourism activity across destinations

  • Consider macroeconomic conditions when assessing markets

  • Assess infrastructure and development factors

  • Examine destination attractiveness

  • Incorporate destination risk into market assessment

  • Support tourism market screening

  • Inform market development strategies

  • Support business development and investment discussions

  • Identify markets for further tourism analysis

  • Use GlobalData’s analyst findings to support strategic planning

Reasons to Buy

Benchmark the Global Tourism Potential Landscape

The Tourism Potential Index enables stakeholders to assess and compare 60 key tourist markets across:

  • Tourism activity

  • Macroeconomic characteristics

  • Infrastructure and development

  • Destination attractiveness

  • Destination risk

  • Overall tourism potential

The aggregated index provides a structured framework for comparing destinations and understanding the characteristics contributing to their tourism potential.

Built on GlobalData Business Intelligence

GlobalData’s Tourism Potential Index combines analysis and numerous data sources to create an aggregated view of the global tourism market.

The index uses a robust, data-driven methodology to assess the potential of 60 key tourist markets. GlobalData analysts analyze the results to identify key findings from the underlying index model and provide a clearer view of destination potential.

Act Now to Identify Tourism Market Opportunities

Understanding tourism potential across markets can help travel and tourism stakeholders assess destinations using a consistent, data-driven framework.

Use GlobalData’s Tourism Potential Index to compare 60 key tourist markets, assess tourism activity, macroeconomic conditions, infrastructure, attractiveness, and risk, and identify the key findings shaping global tourism potential.

Table of Contents

Introduction and Methodology

Tourism Potential Index – Overall Score

Pillar 1 – Tourism Activity

Pillar 2 – Macroeconomics

Pillar 3 – Risk

Pillar 4 – Infrastructure and Development

Pillar 5 – Attractiveness

Pillar 6 – Sustainability

Appendix

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