Travel Apps – Thematic Research
Travel apps allow companies to offer a more convenient service, which often saves both time and money for consumers. When looking specifically at OTAs (online travel agencies), the most successful companies in this sub-sector give little reason for customers to shop elsewhere when purchasing the main services and products that create a domestic or international trip. Acting as a ‘one-stop shop’, app-focused providers allow customers to book flights and accommodation, rent a car, and arrange attraction experiences all in one place.
Additionally, the company provides customers with special ‘mobile-only’ deals to drive app usage and offer value for money. By saving customers time and money through app technology, online providers increase their chances of creating repeat business, with loyalty programs often being integrated into mobile apps to encourage ongoing engagement. The Travel Apps thematic research report takes an in-depth look at the use of app technology in travel and tourism.
What are the key trends impacting the travel apps theme?
The key trends impacting the travel apps theme are technology trends, macroeconomic trends, regulatory trends, and industry trends. The key technology trends are fintech, IoT, artificial intelligence and machine learning (AI and ML), social media, augmented reality and virtual reality (AR and VR), and big data. The macroeconomic trends are ESG – Environment and Gen Z. The regulatory trends are app bans, COVID certification, and anti-competitive practices. Industry trends impacting the travel apps theme include loyalty schemes, subscription model, low-cost evolution, seamless experiences, push notifications, and challenger apps.
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What are the value chains in the travel apps market?
The value chains in the travel apps market are intermediaries, transportation, lodging, destination, and travel services. The main type of travel intermediary that places the highest importance on its app offering is the OTA sub-sector. All major OTAs rely heavily on their apps for booking generation. Moreover, it is now common for companies in the airline, road, rail, and rental transportation sectors to now have their own apps that offer convenience for customers. The hotel and cruise sectors are continuing to place an increased amount of importance on their app offerings.
The private attraction sector and mainly the public DMO sector utilize travel apps to engage with customers and visitors. While the attraction sector generally has a much more advanced travel app offering, many DMOs are starting to realize the importance of offering an easy-to-use and innovative app to enhance tourist experiences. Travel apps enhance business and leisure trips through the provision of services that save time and money.
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Which are the leading public companies associated with the travel apps theme?
Some of the leading public companies associated with the travel apps theme are Airbnb, American Airlines, Booking Holdings, Carnival Corporation, Expedia Group, Google, Lyft, Singapore Airlines, MakeMyTrip, and Trainline.
Which are the leading private companies associated with the travel apps theme?
Some of the leading private companies associated with the travel apps theme are Citymapper, Curb, Enterprise Rent-A-Car, Hopper, OYO Rooms, Revolut, and Turo.
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Market report scope
| Key trends | Technology Trends, Macroeconomic Trends, Regulatory Trends, and Industry Trends |
| Value chains | Intermediaries, Transportation, Lodging, Destination, and Travel Services |
| Public companies | Airbnb, American Airlines, Booking Holdings, Carnival Corporation, Expedia Group, Google, Lyft, Singapore Airlines, MakeMyTrip, and Trainline |
| Private companies | Citymapper, Curb, Enterprise Rent-A-Car, Hopper, OYO Rooms, Revolut, and Turo |
This report provides:
- An overview of travel apps and how they are utilized by the industry.
- Identification of the need for travel apps to remain competitive both internally and externally.
- A detailed industry analysis of travel apps, discussing a wide range of use cases in the process.
- Highlights of travel and tourism companies that are leading and challenging in the travel apps theme, such as Airbnb, Trip.com Group, Booking Holdings, Expedia Group, and Hilton Hotels & Resorts.
Reasons to Buy
- Understand the impact of travel apps on the tourism industry, using use cases to help you understand how you can adapt and understand this theme.
- Assess the strategies that companies are adopting when using travel apps.
- Discover companies that are leading and challenging in this space.
- To view real-world trends created by the adoption of travel apps from across the travel & tourism space.
- GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
Key Players
Table of Contents
Frequently Asked Questions
The key trends impacting the travel apps theme are technology trends, macroeconomic trends, regulatory trends, and industry trends.
The value chains in the travel apps market are intermediaries, transportation, lodging, destination, and travel services.
Some of the leading public companies in the travel apps market are Airbnb, American Airlines, Booking Holdings, Carnival Corporation, Expedia Group, Google, Lyft, Singapore Airlines, MakeMyTrip, and Trainline.
Some of the leading private companies in the travel apps market are Citymapper, Curb, Enterprise Rent-A-Car, Hopper, OYO Rooms, Revolut, and Turo.
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