TrendSights Analysis: Ethical Wellbeing
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Concepts such as "responsible consumption" and "conscience consumption" have become mainstream. Consumers are now monitoring brands' practices and code of ethics, as many purchasing choices are now evaluated in terms of their consequences for health, the environment, and sustainability. As a response to this, brands are incorporating ethical patterns into the way they are doing business, instead of being solely focused on profit. For ethical shoppers, the act of consumption represents not only the satisfaction of a personal need but also the opportunity to positively contribute to a recognized social cause.
Scope
Ethical Wellbeing is related to the rise of consumption patterns that commit both consumers and brands to a higher level of responsibility regarding a set of values: social causes, environmental sustainability, animal welfare, fair trade, and health awareness. This trend addresses the need to feel good about consumption choices in everyday life.
Reasons to Buy
Understand how to position products with ethical claims.
Get deep insight into the relevance of Ethical Wellbeing to today's consumption behaviors.
Examine solid examples of products addressing brands' corporate social responsibility.
Find out how to capitalize on consumers' tendency to value products that make ethical claims more highly.
Nestle
PepsiCo
Marlboro
Lemonaid
ChariTea
Karma Kola
Procter & Gamble
Amazon
McDonald's
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