Simplicity – Consumer TrendSights Analysis, 2023
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Simplicity – Consumer TrendSights Report Overview
Time pressures, an overload of brand messages, and too many choices have compelled consumers to opt for more modest and undemanding product choices. Consumers have started to despise mass consumerism in favor of products that facilitate a simpler lifestyle. This includes products with minimal processing and natural and recognizable ingredients.
TrendSights: Simplicity
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The “Simplicity” consumer trendsights research report explores the consumer’s desire for a less complicated lifestyle. The report also analyses relevant consumer trends and attitudes that drive and support the ‘simplicity’ trend.
Key Trend Drivers | • Information overload and choice paralysis
• Financial impact of the COVID-19 pandemic • Desire to reduce anxiety • Aligns with ethical principles • Advancements in technology and product innovation |
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Simplicity Trendsights - Importance
Simplicity can refer to easily recognizable ingredients that reassure consumers the products they are consuming or using are safe. ‘Ease of use’ is a particularly strong purchase influencer. Consumers value products that easily facilitate more sustainable choices. The benefits of simplicity should not only be considered in the context of saving time and effort, but also in making environmentally friendly choices more accessible and appealing to embrace. Products and services that minimize effort on the part of consumers are therefore highly sought after, and a key component of simplicity-focused propositions.
Simplicity - Key Trend Drivers
The simplicity trend is impacted by factors such as information overload and choice paralysis, the financial impact of the COVID-19 pandemic, the desire to reduce anxiety, alignment with ethical principles, and advancements in technology and product innovation.
For instance, product and packaging innovation is offering consumers greater simplicity about ingredients, convenience, ease of use, storage, and transportability.
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Simplicity – Innovations by Brands
Product formulations are evolving to eliminate unnecessary steps and effort. Product formulations are evolving to eliminate unnecessary steps and effort. Crucially however, this is being achieved without sacrificing product quality or sensory appeal.
The Coca‑Cola Company – Simply Mixology, US: The line of fruit-forward, natural-flavored juice beverages was launched to simplify and elevate the at-home drinking experience. The range aims to cater to the growing number of consumers making cocktails at home, as well as the rise in alcohol-free movements that have ignited the popularity of premium-quality mocktails. They are available in Strawberry Guava Mojito, Lime Margarita, and Peach Sour, and can be used as mixers or consumed as mocktails.
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Simplicity – Future Outlook
Addressing the anxious, organizing more than eliminating, and simplifying virtuous choices are a few of the factors that are likely to influence the simplicity trend. In many cases, consumers seek simplicity to save time and effort; however, for others, the satisfaction and relief associated with making a quick decision or achieving something efficiently offers a welcome respite in an uncertain world.
Scope
1) The need for simplicity is rooted in a number of factors, one of which is anxiety about issues, such as personal finances and broader global challenges.
2) Brands should recognize that simplification does not necessarily entail stripping things away, such as choice, ingredients, product benefits, or steps.
3) Brands have a valuable role to play in developing products and services that can reverse embedded behaviors and motivate consumers to proactively address environmental challenges.
Key Highlights
- The need for simplicity is rooted in a number of factors, one of which is anxiety about issues, such as personal finances and broader global challenges.
- Brands should recognize that simplification does not necessarily entail stripping things away, such as choice, ingredients, product benefits, or steps.
- Brands have a valuable role to play in developing products and services that can reverse embedded behaviors and motivate consumers to proactively address environmental challenges.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Instacart
PepsiCo
Table of Contents
Frequently asked questions
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What are the key the Simplicity trend drivers?
The key drivers for the Simplicity trend are information overload and choice paralysis, the financial impact of the COVID-19 pandemic, desire to reduce anxiety, alignment with ethical principles, and advancements in technology and product innovation.
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What does the future of the Simplicity trend look like?
Addressing the anxious, organizing more than eliminating, and simplifying virtuous choices are a few of the trends likely to influence the Simplicity trend.
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