TrendSights Analysis: Wellbeing
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The Wellbeing trend comes from a growing understanding and interest in health that is informing the product choices consumers are making. It accompanies broad attitudes to both physical and mental health, and comes out of a realization that the products one uses and consumes have a far reaching impact on us.
Scope
This report examines what Wellbeing means as a consumer trend and why it is important, who are likely to be the target audience, how FMCG brands can best capitalize on the trend, and what will be the future outlook for the trend.
Reasons to Buy
Understand which audiences are most affected by the Wellbeing trend.
Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
See the actions that major brands are taking to get ahead of the greater interest in Wellbeing
Coca Cola
Wuliangye
Hill's
Johnson's
Carrington Farms
Forgain Mama Shoucuo
Better Chip
Eternal
Chewies
Derbe
Suja
Zotter
Sautao
Fussy Cat
Blooming
Easy Tea Co.
Organic Choice
Philip Morris
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