UEFA European Club (Union of European Football Associations) Competition Finals, 2022 – Post Event Analysis

The UEFA European Club final was due to be played in St. Petersburg at the Gazprom Arena. However, due to Russia’s invasion of Ukraine, UEFA announced in February 2022 that the final would move to Paris. Unfortunately, the game was overshadowed by scenes that took place before and after the game. UEFA has commissioned an independent inquiry into the chaotic events which led to the delayed kickoff of the match, which included Liverpool supporters being sprayed with tear gas by riot police outside the Stade de France. There were also allegations from fans that after the game they were targeted by organized gangs in ambush attacks as they left the stadium. The first report commissioned by the Prime Minister of France looking into the chaotic events has been published which showed a chain of failures at the event.

The UEFA Champions League Final being the biggest game in club soccer attracted 129 broadcasters from across the world. Sponsorship of the competition has attracted some of the world’s biggest brands, with many companies such as Heineken, PlayStation, and Mastercard continuing their long-standing partnerships.

Who are the leading broadcasters for the UEFA European Club competition finals?

The leading broadcasters for the UEFA European Club competition finals are BT Sport, RTVE, TF1, Canal +, RMC Story, Canale 5, Sky Italia, ZDF, CBS, and HBO Max.

What is the sponsorship outlook for the UEFA European Club competition finals?

The 2022 UEFA Champions League Final saw 11 brands partnering with UEFA. This year’s Champions League campaign saw the termination of one of UEFA’s long-standing partners, Gazprom.  The newest sponsor of the UEFA Champions League Final was Socios.com, a blockchain-based fan engagement platform. Socios.com have in place a three-year deal to serve as an official licensed product and the official fan token partner of the UEFA Champions League. The highest annual sponsorship deal for this season’s UEFA Champions League went to Heineken, followed by PlayStation and Pepsico.

UEFA European Club competition finals, by sponsorship

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Market report overview

Scope 

This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, controversy and ticketing. An analysis of the 2022 UEFA Champions League Final sponsors is included and the estimated annual values for some of these deals. Information regarding the events ticketing pricing and allocation is also included.

Key Highlights

Broadcast figures showed very strong figures, BT Sport, were able to attract a record average audience of 12.6 million viewers, many countries were able to produce tv viewing figures that showed an increase in viewership compared to the previous final. Regarding sponsorship, the 2022 UEFA Champions League Final had a total of 11 sponsors, The highest annual sponsorship deal for this seasons UEFA Champions League went to Heineken with an estimated deal value of $65 million annually over a three-year period according to GlobalData.

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2022 UEFA Champions League Final . Viewership industry professionals who want a detailed analysis on the popularity of the event.

Reasons to Buy

For those wanting an in-depth analysis of how the 2022 UEFA Champions League Final performed, in the sense of both business and popularity. The report will also be interesting for those who are looking to learn more about controversy that occurred before and after the match.