Primark, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: June 10, 2022 Report Code: GDCS220013SP

  • Overview
  • Key Players
  • Contents
  • Listen

Primark is a renowned value retailer in the UK, with 31.6% of UK consumers stating that they have purchased apparel from Primark The retailer’s customer base is

skewed towards females, accounting for 61.8% which is likely due to womenswear making up a significant proportion of its product range.

Profile of retailer’s shopper base, key performance indicators, sales and market shares


– Primark’s value price positioning and wide product range makes it the most shopped at retailer in the UK

– Primark’s reliance on its vast store estate means it suffered more than most during the pandemic

– A lack of transactional website means Primark will not benefit from the prevailing online demand post-pandemic

Reasons to Buy

– Gain a comprehensive knowledge on Primark's business and develop a competitive advantage

– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit

– Analysis of key players in the clothing and footwear segment in the UK

Key Players


Marks & Spencer

JD Sports




Sports Direct



John Lewis

Table of Contents

Table of Contents

Executive Summary

Primark Retail Shopper Profile

UK clothing & footwear shopper profile

Where UK consumers purchase clothing & footwear products

Retailers used for other categories

Primark Overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and Market Shares

Apparel market

Primark’s market share

Top 10 retailers’ market share

Primark’s share of shoppers

Top 10 retailers’ market positioning map



Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about multi-purchase discounts
Tel +44 (0) 20 7947 2960

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.